身为认知语言学家的乔治·莱考夫在上世纪80年代提出了著名的概念隐喻理论（Conceptual Metaphor Theory），他在本书中以美国政治话语为分析对象，将认知语言学重视隐喻的基本分析手法用到了政治语言学的研究中。1年前曾经读完英文原著，此次的汉译本较令人失望。理由有如下几点：
1.从本书的术语用词上看，译者缺乏对认知语言学的一般性了解。
2.从本书的文笔上看也乏善可陈，几乎全为短句，好像是在读小学生的作文。满篇的指示代词“它”完全可以不用，少用。
3.从定价上来看，似乎不值30元，综合翻译的水平而言建议10元到15元。
以下为本书翻译水平较低的一例：
序言中的原文为“Frames are mental structures that shape the way we see the world.As a result, they shape the goals we seek, the plans we make, the way we act, and what counts as a good or bad outcome of our actÍons.” 被翻译为“框架是塑造我们看待世界方式的心理结构,所以,框架也塑造了我们追求的目标、我们制定的的计划、我们行为的方式以及我们对行动结果好坏的判定。”这种粗制的译文令人直接怀疑是否为机器翻译。起码应该加一个“因为。。。”的句子才对。
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![“别想那只大象（全新版）（“认知语言学之父”乔治·莱考夫教你掌握“框架”和“隐喻”两大语言利器，在辩论中有效表达观点，迅速掌控话语权！）: 全新版本，理论案例全升级！教你善用“隐喻”和“框架”两大利器，迅速控制话语权！”，作者：[[美]乔治·莱考夫(George Lakoff)]](https://images-cn.ssl-images-amazon.cn/images/I/51dimbEtMdL._SY346_.jpg)
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