【内容简介】
乔治·莱考夫用“别想那只大象”的例子说明，在语言大战中战胜对手的方法很简单：千万不要用对方已经不断重复强调的关键词。他告诉我们，“隐喻”和“框架”是控制话语权的两大利器，你可以运用这两种武器在30秒之内了解对方言语的核心含义，并迅速做出反应。《别想那只大象》不仅教我们在话语角力中抢占高地、达成自己的目的，还可以让我们变得不那么容易被引导、操弄和煽动。
【编辑推荐】
1. 教你掌握“框架”和“隐喻”两大语言利器，在话语角力中有效表达观点，掌握话语权
作者用“别想大象”这个例子说明，在语言大战中战胜对手的方法很简单：千万不要用对方已经不断重复强调的关键词。“隐喻”和“框架”是控制话语权的两大利器，你可以运用这两种武器在30秒之内了解对方言语的核心含义，并迅速做出反应。
2. 作者乔治·莱考夫是语言学大师、认知语言学之父
乔治·莱考夫是世界知名语言学家和认知科学家，认知科学和认知语言学的创始人之一。他长期以来着力研究认知语言学对人际沟通的启示，认为用对了语言就赢得了一切。
3. 全新版本除旧换新，紧跟时代潮流
全新版根据时代和现实更新了理论，更增加了很多针对具体问题的操作实践。全新版比旧版理论更完善、更深入，实例更丰富，使用也更上手。
湛庐文化出品！
![“别想那只大象（全新版）（“认知语言学之父”乔治·莱考夫教你掌握“框架”和“隐喻”两大语言利器，在辩论中有效表达观点，迅速掌控话语权！）: 全新版本，理论案例全升级！教你善用“隐喻”和“框架”两大利器，迅速控制话语权！”，作者：[[美]乔治·莱考夫(George Lakoff)]](https://images-cn.ssl-images-amazon.cn/images/I/51dimbEtMdL._SY346_.jpg)
%2520%25EF%25BC%258C%25E7%258B%25AC%25E4%25B9%2590%25E4%25B9%2590%25E4%25B8%258D%25E5%25A6%2582%25E4%25BC%2597%25E4%25B9%2590%25E4%25B9%2590%25EF%25BC%2581%25E5%2588%2586%25E4%25BA%25AB%25E7%25BB%2599%25E5%25A4%25A7%25E5%25AE%25B6%25E3%2580%2582%26desc%3D%25E5%25BE%2597%25E6%259D%25A5%25E5%2585%25A8%25E4%25B8%258D%25E8%25B4%25B9%25E5%25B7%25A5%25E5%25A4%25AB~%25E6%2588%2591%25E5%259C%25A8%25E4%25BA%259A%25E9%25A9%25AC%25E9%2580%258AZ.cn%2520%25E6%2589%25BE%25E5%2588%25B0%25E4%25BA%2586%2520%25E5%2588%25AB%25E6%2583%25B3%25E9%2582%25A3%25E5%258F%25AA%25E5%25A4%25A7%25E8%25B1%25A1%25EF%25BC%2588%25E5%2585%25A8%25E6%2596%25B0%25E7%2589%2588%25EF%25BC%2589%25EF%25BC%2588%25E2%2580%259C%25E8%25AE%25A4%25E7%259F%25A5%25E8%25AF%25AD%25E8%25A8%2580%25E5%25AD%25A6%25E4%25B9%258B%25E7%2588%25B6%25E2%2580%259D%25E4%25B9%2594%25E6%25B2%25BB%25C2%25B7%25E8%258E%25B1%25E8%2580%2583%25E5%25A4%25AB%25E6%2595%2599%25E4%25BD%25A0%25E6%258E%258C%25E6%258F%25A1%25E2%2580%259C%25E6%25A1%2586%25E6%259E%25B6%25E2%2580%259D%25E5%2592%258C%25E2%2580%259C%25E9%259A%2590%25E5%2596%25BB%25E2%2580%259D%25E4%25B8%25A4%25E5%25A4%25A7%25E8%25AF%25AD%25E8%25A8%2580%25E5%2588%25A9%25E5%2599%25A8%25EF%25BC%258C%25E5%259C%25A8%25E8%25BE%25A9%25E8%25AE%25BA%25E4%25B8%25AD%25E6%259C%2589%25E6%2595%2588%25E8%25A1%25A8%25E8%25BE%25BE%25E8%25A7%2582%25E7%2582%25B9%25EF%25BC%258C%25E8%25BF%2585%25E9%2580%259F%25E6%258E%258C%25E6%258E%25A7%25E8%25AF%259D%25E8%25AF%25AD%25E6%259D%2583%25EF%25BC%2581%25EF%25BC%2589%253A%2520%25E5%2585%25A8%25E6%2596%25B0%25E7%2589%2588%25E6%259C%25AC%25EF%25BC%258C%25E7%2590%2586%25E8%25AE%25BA%25E6%25A1%2588%25E4%25BE%258B%25E5%2585%25A8%25E5%258D%2587%25E7%25BA%25A7%25EF%25BC%2581%25E6%2595%2599%25E4%25BD%25A0%25E5%2596%2584%25E7%2594%25A8%25E2%2580%259C%25E9%259A%2590%25E5%2596%25BB%25E2%2580%259D%25E5%2592%258C%25E2%2580%259C%25E6%25A1%2586%25E6%259E%25B6%25E2%2580%259D%25E4%25B8%25A4%25E5%25A4%25A7%25E5%2588%25A9%25E5%2599%25A8%25EF%25BC%258C%25E8%25BF%2585%25E9%2580%259F%25E6%258E%25A7%25E5%2588%25B6%25E8%25AF%259D%25E8%25AF%25AD%25E6%259D%2583%25EF%25BC%2581%2520%25E4%25BD%259C%25E8%2580%2585%2520%255B%25E7%25BE%258E%255D%25E4%25B9%2594%25E6%25B2%25BB%25C2%25B7%25E8%258E%25B1%25E8%2580%2583%25E5%25A4%25AB(George%2520Lakoff)%2520%25EF%25BC%258C%25E7%258B%25AC%25E4%25B9%2590%25E4%25B9%2590%25E4%25B8%258D%25E5%25A6%2582%25E4%25BC%2597%25E4%25B9%2590%25E4%25B9%2590%25EF%25BC%2581%25E5%2588%2586%25E4%25BA%25AB%25E7%25BB%2599%25E5%25A4%25A7%25E5%25AE%25B6%25E3%2580%2582%26url%3Dhttps%253A%252F%252Fwww.amazon.cn%252Fdp%252FB088RKKS52%252Fref%253Dcm_sw_r_qq_dp_1PPSGMR0TNKXKVF5JFJZ%26pics%3Dhttps%253A%252F%252Fimages-cn.ssl-images-amazon.com%252Fimages%252FI%252F51dimbEtMdL.jpg%26site%3DAmazon&token=E5352E835FF68B1C487F910D4215B5EDBBC814DD){kind=link}
%2520%25E3%2580%2582%26pic%3Dhttps%253A%252F%252Fimages-cn.ssl-images-amazon.com%252Fimages%252FI%252F51dimbEtMdL.jpg%26url%3Dhttps%253A%252F%252Fwww.amazon.cn%252Fdp%252FB088RKKS52%252Fref%253Dcm_sw_r_si_dp_1PPSGMR0TNKXKVF5JFJZ%26appkey%3D620381579%26ralateUid%3D1732523361&token=E408EE58B6DA24B7EBF44D2A3DF0A4F6DC5546CC){kind=link}
