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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It (English Edition) Kindle电子书

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页数 : 共254页 生词提示功能: 已启用 更先进的排版模式: 已启用
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图书描述

2018年6月5日
A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.

But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:

  *  Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.

  *  Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.

  *  Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

基本信息

  • 版本: Kindle电子书
  • 文件大小: 6863 KB
  • 纸书页数: 254
  • 出版社: Portfolio (2018年6月5日)
  • 语种: 英语
  • ASIN: B078GCWL9D
  • 标准语音朗读: 已启用
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  • 亚马逊热销商品排名: Kindle商店商品里排第52,649名 (查看Kindle商店商品销售排行榜)
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此商品在美国亚马逊上最有用的商品评论

美国亚马逊: 4.6 颗星,最多 5 颗星 65 条评论
Siler
2.0 颗星,最多 5 颗星Missed opportunity to shed light on an important business model
2018年6月27日 - 已在美国亚马逊上发表
47 个人发现此评论有用.
A M
4.0 颗星,最多 5 颗星The book lists non-trivial interesting ideas about the subscription economy and how to run a company that sells subscriptions.
2018年10月3日 - 已在美国亚马逊上发表
已确认购买
Go Seahawks!
5.0 颗星,最多 5 颗星Great book for HR and other business professionals
2018年7月2日 - 已在美国亚马逊上发表
已确认购买