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“Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks (English Edition)”,作者:[Mason, Robert, Evans, Barry]
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Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks (English Edition) Kindle电子书

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页数 : 共280页 生词提示功能: 已启用 更先进的排版模式: 已启用
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图书描述

2017年10月3日

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions.

Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.


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  • 版本: Kindle电子书
  • 文件大小: 3106 KB
  • 纸书页数: 280
  • 出版社: Kogan Page; 1 (2017年10月3日)
  • 语种: 英语
  • ASIN: B075WY5RNJ
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  • 亚马逊热销商品排名: Kindle商店商品里排第314,783名 (查看Kindle商店商品销售排行榜)
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