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“Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (English Edition)”,作者:[W. Chan Kim, Renee Mauborgne]
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (English Edition) Kindle电子书

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BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets, informed by the experiences of companies and other organizations that have chosen to seek them out rather than compete toe-to-toe in established markets. -- Strategy + Business Starred Review: While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended. -- Library Journal A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers. -- Publishers Weekly An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. -- Forbes BLUE OCEAN SHIFT is great: Practical, useful, real-world. -- Inc. The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantages of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and - get this - embrace your humanness? -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human --此文字指其他 kindle_edition 版本。

目录

Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors --此文字指其他 kindle_edition 版本。

基本信息

  • 文件大小 : 10305 KB
  • 生词提示功能 : 已启用
  • 纸书页数 : 300页
  • X-Ray : 已启用
  • 标准语音朗读 : 已启用
  • 出版社 : Hachette Books (2017年9月26日)
  • 语种: : 英语
  • ASIN : B01N19AS6L
  • 用户评分:
    5.0 颗星,最多 5 颗星 1 星级
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此商品在美国亚马逊上最有用的商品评论

美国亚马逊: 4.6 颗星,最多 5 颗星 149 条评论
Jonathan Kung
5.0 颗星,最多 5 颗星 Great follow up to first book
2017年9月26日 - 已在美国亚马逊上发表
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45 个人发现此评论有用
Philippe Latapie
5.0 颗星,最多 5 颗星 A powerful guide to being more innovative, backed up by compelling success stories from applying the approach
2017年11月23日 - 已在美国亚马逊上发表
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Katheryn Gronauer
3.0 颗星,最多 5 颗星 Not great for Solo-Entrepreneurs with service-based products
2017年10月1日 - 已在美国亚马逊上发表
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Jozsef Juhasz
5.0 颗星,最多 5 颗星 Blue Ocean is no longer a metaphor
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