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“Content is Currency: Developing Powerful Content for Web and Mobile (English Edition)”,作者:[Jon Wuebben]
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Content is Currency: Developing Powerful Content for Web and Mobile (English Edition) Kindle电子书

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Kindle电子书
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页数 : 共288页 生词提示功能: 已启用 更先进的排版模式: 已启用
快速翻书: 已启用 语种: 英语

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媒体推荐

Jon Wuebben has done it again. Yes, we are all publishers today, but most organiza¬tions are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why . . . and then how exactly to operationalize content marketing within your business, read this book! (Joe Pulizzi, Executive Director, Content Marketing Institute, and Co-Author, Managing Content Marketing)

Who cares about great content? Your customers do! The more relevant, quality con¬tent your business can provide, the greater your opportunity to attract, engage and convert visitors to buyers. Jon covers all the bases in Content is Currency from perso¬nas to SEO to mobile. This book is full of practical tips that you ll be able to cash in for better online marketing results. (Lee Odden, CEO TopRank Online Marketing, and Author, Optimize)

Great content is one of the most important parts of inbound marketing, and in Content is Currency Jon does a great job of giving you the foundation to transform your company using content to drive your inbound marketing strategy. (Mike Volpe, CMO, HubSpot)

Social media and content are connected at the hip. If you do nothing but implement Wuebben s chapters on social media optimization and blogging, you ll be light years ahead of your competitors. (Michael A. Stelzner, Founder, SocialMediaExaminer.com, and Author, Launch)

If you can t create a successful, multi-faceted content program for your company after reading Content is Currency, you re just not trying hard enough. It s a definitive, detailed guide on the realities of making content drive business results. Bravo, Jon Wuebben! (Jay Baer, Co-Author, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social)

Content rules the web. Producing content is easy. Producing effective content is not. In Content is Currency Jon Wuebben leads the reader through the what, why, and how of creating effective content in an engaging way. Large businesses, medium business, all businesses should read this book. This is not a volume that is going to gather dust on your shelf; this is a resource you will return to again and again. (Simon Salt, CEO, IncSlingers)

Content is a critical component of your marketing success. The trick is to make your content more about the value it provides and less about the marketing and sales of your products and services. It s not easy to do and most brands are failing at it (miserably). What does that mean? There is a huge opportunity to understand how content makes your business grow. There is a huge opportunity in figuring out how to create valu¬able content instead of content that is thinly veiled marketing blather. Jon Wuebben s Content Is Currency is your roadmap. Do what he says and your content will turn into money in the bank. (Mitch Joel, President, Twist Image, and Author, Six Pixels of Separation)

Read Content is Currency to learn the profitable content strategies you need to make more money online today. It s full of valuable details and real-world examples that can help you upgrade your marketing. I learned a lot reading it and you will, too. (Scott Fox, Founder, ClickMillionaires.com)

There's a ton of marketing gurus saying to market with content, but they are not explaining how to do it. That's the void Content is Currency fills. Highly recommended. (Bob Bly, Copywriter)

Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy. (Anita Campbell, Publisher of Small Business Trends, and Co-Author, Visual Marketing) --此文字指其他 kindle_edition 版本。

作者简介

Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web , and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com --此文字指其他 kindle_edition 版本。

基本信息

  • ASIN ‏ : ‎ B01HTJTH7Q
  • 出版社 ‏ : ‎ Nicholas Brealey Publishing; 第 Illustrated 版 (2011年12月9日)
  • 出版日期 ‏ : ‎ 2011年12月9日
  • 语言 ‏ : ‎ 英语
  • 文件大小 ‏ : ‎ 6464 KB
  • 标准语音朗读 ‏ : ‎ 已启用
  • X-Ray ‏ : ‎ 未启用
  • 生词提示功能 ‏ : ‎ 已启用
  • 纸书页数 ‏ : ‎ 288页
  • 用户评分:
    4.4 颗星,最多 5 颗星 48 星级

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美国亚马逊: 4.3 颗星,最多 5 颗星 46 条评论
Michael St James
5.0 颗星,最多 5 颗星 Excellent How-To -- Essential for Web Content Writers
2012年1月30日 - 已在美国亚马逊上发表
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Netter
5.0 颗星,最多 5 颗星 Valuable Guidance from A to Z
2012年1月20日 - 已在美国亚马逊上发表
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Andy Paul
5.0 颗星,最多 5 颗星 Must Read Book for SMB Marketers
2012年2月17日 - 已在美国亚马逊上发表
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S. J. Eckles
5.0 颗星,最多 5 颗星 Content is Currency is a Great Book!
2012年1月29日 - 已在美国亚马逊上发表
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Barry
5.0 颗星,最多 5 颗星 English Speaking Content Writers Secrets Revealed!!
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