My review could be biased. For two reasons. One, Shaun Smith is a personal friend of mine. Two, his idea to associate customer experience (CX) to brand is what I strongly agree with. Nowadays, CX is a hot topic in the business world and to make customers happy and wow them are what most enterprises trying to achieve. However, it is really uncommon to have someone like Shaun to put brand as such a crucial place in CX. He has been the pioneer of this balanced approach between brand and customer since 2002 with his first book, “Managing the Customer Experience,” and continuously and consistently preaching that idea with his other books such as “Uncommon Practice” and “Bold,” and particularly the latest, "On Purpose."
If you are a CX professional or executive, this book will be perceived differently than the other CX books in the market. It is not about wowing customers. It's about differentiating your brand from rivals. It does not only offer a different point of view that delivering a branded experience is the ultimate path to drive business result (and customer satisfaction) and supported with updated business cases and the interviews with senior executives of reputable brands, it renders you a practical and step-by-step approach to plan and implement your CX initiative. Be frank, it is not rocket science or anything that would surprise you, but it would help you to create an effective and branded customer experience with minimal resource.
- 版本： Kindle电子书
- 文件大小： 12931 KB
- 纸书页数： 274
- 出版社: Kogan Page; 1 (2015年11月3日)
- 语种： 英语
- ASIN: B016I91HJE
- 标准语音朗读： 已启用
- 生词提示功能: 已启用
- 用户评分: 7 买家评级
- 亚马逊热销商品排名: Kindle商店商品里排第308,905名 (查看Kindle商店商品销售排行榜)
Would you like to tell us about a lower price?