Kindle电子书价格: ¥241.84

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Social Media Risk and Governance: Managing Enterprise Risk Kindle电子书

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图书描述

2015年10月3日 1

Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.

Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.


基本信息

  • 版本: Kindle电子书
  • 文件大小: 2434 KB
  • 纸书页数: 226
  • >页数源 ISBN: 0749474572
  • 出版社: Kogan Page; 1 (2015年10月3日)
  • 语种: 英语
  • ASIN: B0162XEI3S
  • 标准语音朗读: 已启用
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  • 亚马逊热销商品排名: Kindle商店商品里排第316,987名 (查看Kindle商店商品销售排行榜)
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美国亚马逊: 4.3 颗星,最多 5 颗星 4 条评论
Amazon Customer
4.0 颗星,最多 5 颗星Four Stars
2016年8月31日 - 已在美国亚马逊上发表
已确认购买
Betty Moffitt
5.0 颗星,最多 5 颗星Best Social Media Book
2015年10月8日 - 已在美国亚马逊上发表