Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.
Tourism Analysis: A Handbook (English Edition) Kindle电子书
显示所有 格式和版本 隐藏其他格式和版本
|页数 : 共336页||生词提示功能: 已启用||更先进的排版模式: 已启用|
|快速翻书: 已启用||语种： 英语|
|5 星 (0%)||0%|
|4 星 (0%)||0%|
|3 星 (0%)||0%|
|2 星 (0%)||0%|
|1 星 (0%)||0%|
美国亚马逊： 1 条评论
Dr Adrian Bull
THE classic for tourism research2000年4月5日 - 已在美国亚马逊上发表
Anyone who has to do research in tourism knows how difficult it is to find the right techniques. This excellent book covers just about all of them. I've used it and recommended it for others to use so many times that it's paid for itself many times over. Lucid? yes. Helpful? yes. Well organised? yes, which without doubt makes it THE classic in its area. It's a must for the bookshelf of any academic, student or practitioner in hospitality, travel and tourism.