This audiobook doesn't offer anything that is eye-poppingingly new information or techniques. Tom focuses on the reviewing and using the basic skills of sales success and does an excellent job of applying these techniques to the current recession. I've listened to it twice and will continue to do so until I'm actively applying most, if not all of the techniques.
I had to buy the book so that I could quick reference several of the suggestions. If you're serious about being a professional sales person, and spend time in your car, you should purchase this. It's a necessary investment.
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:
- Mine your client list to generate new leads
- Keep--and reward--your current customers so that they're loyal for life.
- Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.
- Woo clients from your competition with 12 new strategies specially tailored for tough times.