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“New Product Development (English Edition)”,作者:[Barclay, I., Dann, Z., Holroyd, P.]
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New Product Development (English Edition) Kindle电子书

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页数 : 共320页 生词提示功能: 已启用 更先进的排版模式: 已启用
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图书描述

2010年8月20日
The successful development, production and commercial launch of a stream of new and/or modified products has become one of the key factors in creating competitive advantage. Rapidly reducing development lead times and product life cycles, coupled with the shift from mass production to mass customisation are all increasing the pressure on product development activities and processes. This is leading companies to adopt a 'right first time' philosophy together with the constant review and improvement of their new product environment.

New product development (NPD) performance needs to be constantly measured and action taken to improve current performance. Improvements to NPD activities and processes can be radical or incremental. They can be based on the review of past performance or the comparison of successful and less successful products. Benchmarking against the best practice in other companies can be used to advantage. Intuition also has its place. If you are interested in all or any of these improvement methodologies, this workbook is for you.

The workbook provides information and a structured framework that allows a company to tailor NPD performance measurement and improvement methodologies to their particular circumstances. Part I introduces relevant 'theory' relating to NPD trends, strategy and performance evaluation and improvement. Part II covers the practical application of NPD strategy and performance evaluation/improvement using action based flow-charts ('animated' versions of the flow-charts are included on the CD-ROM). Part III covers the use of a structured NPD assessment tool and methodology presented in paper and CD-ROM formats. Relevant case studies and useful contacts and addresses are also included.

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  • 版本: Kindle电子书
  • 文件大小: 2639 KB
  • 纸书页数: 320
  • 同步设备使用情况: 根据出版商限制,最多 4 台同步设备
  • 出版社: Routledge (2010年8月20日)
  • 语种: 英语
  • ASIN: B00EHJ9E70
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