Kindle电子书价格: ￥92.76

或

促销在购买时适用

发送至您的Kindle设备或Kindle阅读软件

请输入促销代码或礼品卡

“Comeback: The Fall & Rise of the American Automobile Industry (English Edition)”，作者：[Paul Ingrassia, Joseph B. White]

Comeback: The Fall & Rise of the American Automobile Industry (English Edition) Kindle电子书

英语版本 Paul Ingrassia (作者), Joseph B. White (作者) 格式: Kindle电子书

30 评论

|

分享 <分享样章>

显示所有格式和版本隐藏其他格式和版本

亚马逊价格

全新品最低价

非全新品最低价

Kindle电子书

"请重试"

￥92.76

—

Kindle电子书
￥92.76 使用我们的免费Kindle阅读软件

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

页数 : 共512页	生词提示功能: 已启用	更先进的排版模式: 已启用
快速翻书: 已启用	语种：英语

由于文件较大，下载时间可能较长。

商品描述

媒体推荐

Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended. -- Review --此文字指其他 kindle_edition 版本。

作者简介

Paul Ingrassia, the Wall Street Journal's bureau chief in Detroit for eight years, is now assistant vice president for Dow Jones Telerate in New York. --此文字指其他 kindle_edition 版本。

基本信息

ASIN ‏ : ‎ B00B3VMMGA
出版社 ‏ : ‎ Simon & Schuster; 第 Revised ed. 版 (2013年5月14日)
出版日期 ‏ : ‎ 2013年5月14日
语言 ‏ : ‎ 英语
文件大小 ‏ : ‎ 28155 KB
标准语音朗读 ‏ : ‎ 已启用
X-Ray ‏ : ‎ 未启用
生词提示功能 ‏ : ‎ 已启用
纸书页数 ‏ : ‎ 512页

亚马逊热销商品排名: 商品里排第274,733名Kindle商店 (查看商品销售排行榜Kindle商店)
- 商品里排第147名Business Biography & History（商业传记与历史）

用户评分:
30 评论

无顾客评论

5 星 (0%)		0%
4 星 (0%)		0%
3 星 (0%)		0%
2 星 (0%)		0%
1 星 (0%)		0%

评分是如何计算的？

评论该商品

我要写评论

此商品在美国亚马逊上最有用的商品评论

美国亚马逊： 12 条评论

Algona

Fantastic and still relevant book

2019年8月6日 - 已在美国亚马逊上发表

已确认购买

This is one of the best book I have read for a long time and I read a lot. I am a car enthusiast and like to drive and work on my cars. And I also like to read about car manufacturing and how cars are built in general. Building cars is very difficult as Tesla's experience shows. Even the current richest corporation, Apple, gave up. It is a lot harder to make cars than phones, laptops and gadgets. A lot more moving parts which have to work in all conditions. Heck, cars these days have several computers and at least one tablet inside. This book provided me with a different perspective not only about car manufacturing but business in general. It chronologically follows how GM came down from the largest and richest corporation in the world controlling over 50% of the US market to almost complete collapse in the space of a bit over a decade. One bad decision after another. Ford and especially Chrysler didn't fare much better. I do own one GM car and I love it. I won't trade it for anything else right now.
After reading this book, I look at Japanese car manufacturers in the different way. Most of their cars are not really Japanese. They have the highest percent of US parts. They provide jobs to US suppliers and their profits. Sure, their car profits go overseas but so what? They are small compare to the profits of all suppliers right here. And FCA is an Italian company if you think that way. "Imported from Detroit"... Really? By way of Italy and London? Reading this book makes you appreciate how difficult designing and selling cars is. It's a cut throat business. The margins are so low that other industries just scoff. It takes years to design a car and by the time it hits the market, consumer sentiments has changed and then it may be a flop. At the same time other cars which don't make any sense but sell like hotcakes: Toyota Corolla and For Explorer come to mind. Neither one of them is a good driver or has the best features. And in the case of the Explorer is not super reliable either. The Corolla only moves you from point A to point B. Yet, they sell like hotcakes. I still can't figure out why people buy a BMW X6 as another example. It's big and heavy like the X5 but it's rear headroom is compromised and half the cargo is missing. I guess people want to display status that they are so successful that can afford an expensive car just for the heck of it and need another more practical car.

4 个人发现此评论有用

jp02139

Chronicle of American auto industry (aka still falling industry)

2011年10月3日 - 已在美国亚马逊上发表

已确认购买

Finally finished this book which has been on my bookshelf about 3 years with slow progress. It is primarily about the US auto industry from 60s to early 90s and covers big 3 companies and many people who made careers with the once thriving industry.

This is my second book on the auto industry history after 'My Years with General Motors' which I particularly liked as a story of market evolution from fragmented one to mature one.

The book is composed of two parts, old lions and new lions. In addition to learn how new Japanese players played the game which is different from how the incumbents' played, it is also very informative to see the market history of FIAT's long aspiration on entering the US market and how VW played in 90s. Almost like watching 'Rashomon' - the same story told by many other players.

What I can take from the book in addition to detailed historical knowledge of the US auto industry is that how each people described in the book made their career - love what you do, do hard work, take a calculated risk, and survive politics. This can be used as a good reference to other maturing industries as well as fledgling industries whichever level we play in the game.

4 个人发现此评论有用

Richard Newton

Great Book - But Dated

2013年9月21日 - 已在美国亚马逊上发表

已确认购买

I really liked this book. It's well written and well researched. Unfortunately the conclusion was totally wrong. They thought the American auto industry had not only survived but that it would prosper in the future. A few years after the book was written Chrysler and GM both went into bankruptcy. The information in the book is still solid. It's just the conclusion that's wrong.

6 个人发现此评论有用

Bradley Martin

Good read for car nuts that did not grow up in the 60's or 70's

2015年1月23日 - 已在美国亚马逊上发表

已确认购买

I discovered this book when I was poking around my community college library years ago. I really enjoyed it. I am a car guy so learning about the US auto industry in the late 70's 80's and early 90's was a treat. I grew up in the 80's so I missed a lot of this stuff. The book goes into a lot of detail and is quite informative.

2 个人发现此评论有用

Rich A.

Great book

2014年5月1日 - 已在美国亚马逊上发表

已确认购买

This is an amazingly well researched book and is very entertaining and readable. If you like cars and are interested in how they are designed, made, sold etc., you will enjoy this.

互联网药品信息服务资格证书(京)-非经营性-2012-0005	京公网安备11010502030232号	京ICP备11014788号

增值电信业务经营许可证:合字B2-20090004	营业执照:91110000717883277U	出版物经营许可证