定位很重要，在细分领域让受众记住我独特价值，
每个品牌都在费劲心思做这件事，但往往死在了半路上。
这本书剖析了定位的细节：
可能你没有与受众的原有的心智结合，妄图改变他们观念，难！
可能你在抢别人已经占据了的心智，难！
可能你的预算不够，还没烧到受众心坎里，就自己销声匿迹了！
可能你对外宣传和形象混淆了自己的定位，受众根本不清楚你们到底是做什么的！
你看，找到清晰定位已然很难；要执行到底更难。
所以，这种书要经常回头来翻一翻！
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![“定位:有史以来对美国营销影响最大的观念 (特劳特经典丛书)”，作者：[阿尔·里斯(Al Ries), 谢伟山, 苑爱冬]](https://images-cn.ssl-images-amazon.cn/images/I/416hc+QZZBL._SY346_.jpg)
来自出版社
定位：有史以来对美国营销影响最大的观念【周鸿祎力荐定位经典丛书！一针见血的商业实战手册，解密营销混战的误区、陷阱与机遇。】
[美]艾·里斯（Al Ries),[美]杰克·特劳特（Jack Trout） 著
◆ 内容简介 ◆
如果只看一本营销书籍，首选《定位》。
本书提出了被称为“有史以来对美国营销影响最大的观念”——定位，改观了人类“满足需求”的旧有营销认识，开创了“胜出竞争”的营销之道。
“史上百本最佳商业经典”第一名（《FORTUNE》2009评选）
本书阐述“定位”观念的产生，剖析“满足需求”无法赢得顾客的原因，给出如何进入顾客心智以赢得选择的定位之道。
在竞争日益激烈的今天，它揭示了现代企业经营的本质（争夺顾客），为企业阐明了获胜的要诀（赢得心智之战），是商业人士的必读之作。
美国史上百本最佳商业经典第一名, 美国CEO最怕被竞争对手读到的商界奇书,有史以来对美国营销营销最大的观念。本书是特劳特成名作，深入阐述了定位理论和操作方法，并配有丰富的实战案例解析，指导企业家成功企业定位，获取商业成功。
购买此商品的顾客也同时购买
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