Chapter 1 includes a general discussion on the reasons why we should study the topic of tourism as an industry
Chapter 2 includes a very brief introduction to other quantitative methods for tourism industry analysis, including regression, time-series and Input-Output/Social Accounting Matrix
Chapter 3 is a formal introduction to the Input-Output (I-O) model
Chapter 4 is Social Accounting Matrix (SAM)
Chapter 5 includes an introduction to Tourism Satellite Accounts
Chapter 6 includes a short discussion for the readers, having been introduced to the I-O/SAM methodology and to TSA, on future directions and possible explorations
'Dr. Hara's book is not simply an illuminating beacon for the students of tourism, but also a very useful guide for practitioners and policy makers trying to understand tourism as an industry.'
ARAKI, Yukiko, Director, Tourism Economy and International Affairs Division, Ministry of Land, Infrastructure, Transport and Tourism, Japan
'Professor Tadayuki Hara provides a readily accessible and comprehensive explanation of models used to measure the relative size and impact of tourism on economic growth and employment. This book would be valuable in teaching students about the importance of tourism in the context of the total economy.'
Dr. Sumiye Okubo, Associate Director for Industry Accounts, Bureau of Economic Analysis, U.S. Department of Commerce
'Quantitative Tourism Industry Analysis is an excellent primer that demystifies the art and science of using quantitative techniques for measuring the magnitude and impact of tourism at the destination and national levels. Its clear, concise and easy to comprehend writing makes it a must read for those interested in the macro aspects of tourism.'
Abraham Pizam, Dean and Linda Chapin Eminent Scholar Chair in Tourism Management, University of Central Florida