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“Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (English Edition)”，作者：[Mark Paich, Corey Peck, Jason Valant]

Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (English Edition) 2第二版本, Kindle电子书

英语版本 Mark Paich (作者), Corey Peck (作者), Jason Valant (作者) 格式: Kindle电子书

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This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

Features in the text include:

ISBN-13

978-1420087703
版本

2nd
出版社

CRC Press
出版日期

2009年3月2日
语言

英语
文件大小

6437 KB
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商品描述

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MARK PAICH is one of the world's experts on dynamic modeling methodology, both as an experienced analyst and instructor. He obtained his Ph.D. in System Dynamics from the Massachusetts Institute of Technology, Cambridge, Massachusetts, USA. Dr. Paich has published in Management Science, Interfaces, Sloan Management Review, and several book chapters. His work has been also featured in Business Dynamics, Fifth Discipline Field Book, and Surviving Transformation. Dr. Paich is Co-author of Informa Healthcare's first edition of Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Throughout his career, he has been CEO of Slaxer-Paich Marketing; Senior Professor of Economics at The Colorado College, Colorado Springs, Colorado, USA; Senior Specialist at McKinsey & Co.; and a principal in dynamic modeling consultancies. He has worked with over fifty Fortune 500 companies. COREY PECK is Managing Director of Lexidyne, Colorado Springs, Colorado, USA. He is an expert in numerous model-building software packages and has extensive experience in model design, creation, analysis, and dissemination. He was Co-author of Informa Healthcare's first edition of Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Peck has worked as an independent contractor for McKinsey & Co., where he developed a variety of models, many of which resulted in direct publication or inclusion in other works. He has developed over 20 dynamic market models for various large US-based pharmaceutical and biotechnology firms in the areas of forecasting, strategy development, and clinical trial design for various compounds in a variety of indications. JASON VALANT is a recognized industry leader in dynamic modeling and is Co-author of Informa Healthcare's first edition of Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. He is an expert in numerous model-building software packages and is highly regarded for his model building, data analysis, and project dissemination skills. He has used his expertise with a number of top pharmaceutical and biotech companies and has been instrumental in developing data analysis techniques for examining longitudinal patient dynamics. Valant also specializes in the application of the dynamic modeling approach to issues of economic development and workforce planning; most recently using an agent based modeling approach. --此文字指其他 kindle_edition 版本。

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Traditional Approaches to Brand Planning: The Disconnect Between Product Strategies and Commercial Evaluations Dynamic Modeling Approach to Brand Planning: Operationally Understanding Key Marketplace Dynamics The Dynamic Modeling Language Patient Flow Sector of the Standard Template Dynamic Model Extensions of the Standard Template Data for the Standard Template Dynamic Model Specific Models of Patient Flow Dynamics Dynamic Models of Doctor Adoption of Newly Released Pharmaceuticals Agent-Based Modeling Approach Treatment Attractiveness of Pharmaceutical Products Integrating the Three Sectors of the Standard Template Dynamic Model Strategy Testing Using Integrated Standard Template Model Dynamic Modeling of First-Mover Advantage and Network Effects Dynamic Modeling of New Marketplaces: Techniques for Dealing with Uncertainty Integrating Standard Template Dynamic Models Across Indications Dynamic Modeling of Pharmaceutical Pipeline Portfolio Issues --此文字指其他 kindle_edition 版本。

基本信息

ASIN ‏ : ‎ B008F8JZIC
出版社 ‏ : ‎ CRC Press; 第 2nd 版 (2009年3月2日)
出版日期 ‏ : ‎ 2009年3月2日
语言 ‏ : ‎ 英语
文件大小 ‏ : ‎ 6437 KB
标准语音朗读 ‏ : ‎ 已启用
X-Ray ‏ : ‎ 未启用
生词提示功能 ‏ : ‎ 未启用
纸书页数 ‏ : ‎ 307页
> ISBN ‏ : ‎ 1420087703

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此商品在美国亚马逊上最有用的商品评论

美国亚马逊： 2 条评论

Masayuki Takigawa

Three Stars

2014年10月3日 - 已在美国亚马逊上发表

已确认购买

IT is very good text for product strategy for pharmaceuticals.

Samii Ghabrial

Not just branding, but much more

2007年5月7日 - 已在美国亚马逊上发表

When I purchased this book, I thought it would be an adaptation of branding techniques to the pharmaceutical products. In fact, it was different than I thought. The book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace from three different perspectives; the ultimate consumer; patient, Doctors adoption of new drugs and the treatment attractiveness of the drug. Walking through the details would open to the reader a whole different perspective about the factors influencing the market shares. It acts as an eye opener, and evaluator, for a variety of marketing strategy that is properly targeted toward increasing market shares. Well, it all comes through explaining how dynamic modeling could be used to forecast new drug performance. For me, as a Market Researcher and Consultant, it would certainly help in providing better insights to our clients.

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Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (English Edition) 2第二 版本, Kindle电子书

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Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (English Edition) 2第二版本, Kindle电子书