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“Music, Movies, Meanings, and Markets: Cinemajazzamatazz (Routledge Interpretive Marketing Research Book 14) (English Edition)”,作者:[Holbrook, Morris]
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz (Routledge Interpretive Marketing Research Book 14) (English Edition) Kindle电子书

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图书描述

2012年1月25日 1

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.  The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film’s characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film’s characters, adding to the realism of the mise-en-scène without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music –ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes.



Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues –such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.


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  • 版本: Kindle电子书
  • 文件大小: 2015 KB
  • 纸书页数: 395
  • > ISBN: 0415893135
  • 同步设备使用情况: 根据出版商限制,最多 4 台同步设备
  • 出版社: Routledge; 1 (2012年1月25日)
  • 语种: 英语
  • ASIN: B00545DFUS
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此商品在美国亚马逊上最有用的商品评论

美国亚马逊: 5.0 颗星,最多 5 颗星 1 条评论
E.S. Hopkins
5.0 颗星,最多 5 颗星Jazz it up!
2012年7月16日 - 已在美国亚马逊上发表
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