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“Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition (English Edition)”,作者:[Jane Curry, Diana Young]
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Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition (English Edition) Kindle电子书

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“Curry Young accomplished everything they promised. I got my weekends back, and the firm’s productivity improved by over 15%! Curry Young’s expertise directly contributed to our bottom line.”
—Mike Litwin, former Chief Risk Officer, Merrill Lynch Capital
 
“In the end, it’s the client’s opinion that matters most; Curry Young’s program helped us focus on the reader, not the writer—and that made all the difference.”
—Bernard Del Rey, Executive Director, Morgan Stanley Institutional Advisory Group
 
“This book is long overdue. Every time I’m tempted to use the subjunctive tense (‘I would like to thank you for . . .’), I remember their admonishment: ‘Why not just say thank you? It’s short and sweet and to the point.’ Thank you, Jane and Diana!” 
—Scott Bates, former EVP, JPMorgan Chase --此文字指其他 kindle_edition 版本。

文摘

Introduction
 
If a man has nothing to say, he should refrain from giving evidence of that fact in writing.
—George Eliot
 
Succeeding in corporate America is challenging in the best of times, but when economic conditions are weak, demands increase—and fewer people are asked to do more—and in less time. In fact, many of you are so pressed for time you often have to slam away at your keyboards into the night, working against impossible and competing deadlines. No wonder most of you appear to need a good cry, a dry martini, and a long nap.
 
Like you, people who read business documents are crying, too, and wishing they could drink martinis and take naps, although not with you. Yet, corporate America almost fights against writing efficiency. Look around you: the landscape is littered with lost opportunities buried in the vast pit of empty words that is the final resting place of most business writing.
 
It’s not that business people don’t know that good writing is important or can’t write; it’s that they don’t know how to write what counts. So many words are spewed out in the course of every business day like so much toxic waste, and their pernicious effect limits what businesses can accomplish both by eliminating the potential for reflection and discussion and by delaying action.
 
This book is designed to help you write well, write fast, and whip the competition. This book is for you if you understand that writing is more than a soft skill that everyone already knows how to do. Embrace this book if you see writing as an economic engine that can help you:

•  Increase profits
•  Influence decisions
•  Serve your professional reputation
•  Support your firm’s strategic goals.
 
You already know how to write
 
Since you already know how to write, you don’t need or have time to learn a whole new approach to writing: what you need are strategies that can help you leverage your skills so that you can write more effective documents in less time—within the political context of corporate America. You need strategies that can help you elevate your voice above the corporate drone and help you achieve the business results you want.
 
Forget what you learned in school
 
If you want to increase your productivity, forget what you learned in school: forget outlining with Roman numerals, forget brainstorming, and stop obsessing about whether you need a comma before “and” in a series. Focus on what counts, on what will improve your readers’ understanding and prompt the outcomes you want.
 
Using this book, you can tap into strategies that will help you achieve the measurable economic benefits of effective writing: more business won, new efficiencies achieved, and more professional satisfaction and security.
Just turn to any page.
 
 
Chapter 1:
 
If you want to write persuasively
 
As you know, persuasive writing is not a soft skill—it is economically and professionally central to your success in corporate America. Persuasive writing confers a competitive advantage and allows you to highlight your relevance, which in turn helps you keep your job, strengthen your relationships, and win more business.
 
If you want to write persuasively, forget about building to your conclusions and sounding like the genius you wish you were. Then, apply the following five principles:
 
1. Organize so your key points are clear
2. Include only relevant content
3. Make sure readers actually read and respond to what you’ve written (see chapter 2)
4. Write clearly and concisely (see chapter 3)
5. Write with the right tone (see chapter 4).

 
 
1. Organize so your key points are clear
Organize your content so that your communications deliver the outcomes you want.
 
 
Make sure every opening sentence in every email and document passes the “So what?” test
 
You have no claim on your readers’ time, so if there’s even a chance readers could respond to the opening sentence of your document or email by saying “So what?” or by asking “And how is this relevant or important to me?” you need to revise the opening so they know exactly why they should keep reading.
 
Here are a few typical irritatingly useless opening sentences from email; all fail the “So what?” test, and work better than Ambien or narcolepsy at putting readers to sleep.
 
Opening sentences that fail the “So what?” test
 
My name is John Grant, and I work in the marketing department at Branding, Inc.
 
I have attached a summary of the analysis we conducted last week of the Gigabyte Gateway.
 
Over the past few months the procurement department has been evaluating its vendor relationships as well as the expectations associated with those relationships.
 
 
The following sentences pass the “So what?” test, making clear to readers why they should keep reading, especially if they want to be loved. 
 
Opening sentences that pass the “So what?” test

I work with Anne Bradstreet at Branding, Inc., and am wondering if you have any data on teenage users of your social networking site.
 
Please let me know if you have any questions about the attached summary of our analysis of the Gigabyte Gateway.
 
We would like to meet with you next week to talk about our relationship in the coming year.
 
 
Put your key point first in the topic sentence of every paragraph
 
Your readers pay attention to the first sentence or two of every paragraph, and then they drop like flies. In fact, by the middle of the second sentence, most readers are already thinking about whether they can last another hour without a plate of fries. That’s why putting your key points first is critical.
So, never organize academically; in other words, never write to build suspense. We have mystery novels for this.
 
Original—poor academically organized paragraph with key point misplaced in last sentence
 
The team’s analysis is enhanced through a continuous and lively dialogue between all team members and management. An important part of the team’s role is to communicate their views to the entire management team. Managers play a pivotal role as it is their responsibility to challenge and question analysts’ views and assumptions continually. In the end, we believe better client recommendations are made as a result of this rigorous ongoing discussion.
 
Unlike the poorly organized paragraph above, the following passage begins by highlighting information that’s compelling for readers; when you are trying to decide what information should go in the first sentence—in client correspondence in particular—stay away from beginning with details about yourself or your firm; readers will find this as off-putting as people who wear ties identifying them by name (RON).
 
Instead, make your first sentences serve your clients’ or readers’ needs by focusing on the value you offer.
 
Revision—with key point in the topic position
 
We provide you with better recommendations as a result of our rigorous review and discussion. To ensure that our decisions are informed by a thoughtful and demanding review:
 
• Our analysts constantly discuss the results of their research with managers and their teams
• Our managers are charged with challenging and questioning the analysts’ views and assumptions.
 
In the poorly organized original below, you’ll see how overloading your openings with details and failing the “So what?” test will make readers’ eyeballs spin like slot machine tumblers in seizure-like displays of frustration.
 
Original—begins with mind-numbing detail that no one will ever read, including you
 
Re: Concern
Dear Tony,
 
As you asked at our meeting last week, I’ve completed a multiple regression analysis of the twelve factors that are impeding our ability to address the lack of an efficient way for us to evaluate the ROI generated by our internal training indicatives (as stipulated by policy #2451a, in effect as of 10.09.10). This lack is counterproductive to our Training Goals and fosters mistrust. My analysis was not fruitful and therefore, I would like to make another suggestion about how to get the new Training Assessment done. Since it involves so many divisions and activities, I recommend that we establish a coordinated system between our divisions because doing so would be a good test of our new cooperative environment and help us assess both our abilities and this training initiative.
 
I’ll call you soon to follow up. In the meantime, you can reach me either by email or on my cell phone at 123.456.7890. Thanks.
 
Lucia
 
No emotionally healthy person will read past the phrase “multiple regression analysis” unless threatened with a hog-stunner. Think of it this way: if you begin any document with a series of details strung together like cheap plastic beads, you’ll cheapen your ideas, and readers will know you shop for meaning at the intellectual equivalent of Wal-Mart.
 
Let your first sentence shine by immediately making clear why readers need to keep reading.
 
Revision—email with clear topic sentence and without irrelevant coma-inducing details
 
Re: Recommendation for addressing assessment of new training initiative
 
Dear Tony,
 
I have a solution for addressing the issues raised last week about ... --此文字指其他 kindle_edition 版本。

基本信息

  • 文件大小 : 495 KB
  • 纸书页数 : 226页
  • 生词提示功能 : 已启用
  • ASIN : B003E8AJ74
  • 标准语音朗读: : 已启用
  • 出版社 : Ten Speed Press (2010年10月5日)
  • X-Ray : 未启用
  • 语种: : 英语
  • 用户评分:
    4.3 颗星,最多 5 颗星 17 星级
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