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“Double-Digit Growth: How Great Companies Achieve It--No Matter What (English Edition)”,作者:[Michael Treacy]
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Double-Digit Growth: How Great Companies Achieve It--No Matter What (English Edition) Kindle电子书

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Kindle电子书
¥99.44

页数 : 共240页 生词提示功能: 已启用 更先进的排版模式: 已启用
快速翻书: 已启用 语种: 英语 适用年级: 12 及以上

商品描述

作者简介

Michael Treacy is an internationally recognized speaker and consultant. A former professor at MIT, he has consulted for industry leaders such as AT&T, Citibank, and RJR Nabisco. He is the founder of Treacy & Co. and served as its managing director until its merger with Gen3 Partners, which he cofounded. --此文字指其他 kindle_edition 版本。

名人推荐

From Publishers Weekly
Growth, the lifeblood of industry, is the ability of a company to increase its revenues and profits by expanding its business-either by acquiring other companies, increasing its market share, or penetrating new or adjacent markets. While conventional business thinking has it that companies run through a lifecycle of rapid growth, maturity and decline, Treacy believes that double-digit growth is possible even for mature organizations. Take Harley-Davidson, which still exhibits double-digit growth after 100 years in the motorcycle business. However, many of Treacy's star companies (e.g. Wal-Mart, Home Depot, Starbucks, Paychex) are still relatively young, while many of the firms he derides for sluggish growth (AT&T, Proctor & Gamble, Revlon) are longstanding firms in mature industries. Treacy's "5 Disciplines" for growth-retain your customer base, gain market share, exploit your market position, penetrate adjacent markets, invest in new lines of business-are too simplistic to be of much practical use. What's valuable in this book are the narratives that describe how some companies have imaginatively achieved significant growth. For example, Treacy relates how Sony beat out Microsoft, Sega, and Nintendo for domination of the once-flat video game market by teaming up with video game developers, driving down the price of consoles, excelling at distribution, and convincing an untapped adult market that video games were not just for kids. Likewise, General Electric controls "customer churn" by creating "sticky" relationships with clients that make it hard for them to defect from GE. Treacy argues convincingly that there are opportunities for creative growth in even the most moribund industries, given the right combination of imagination, expertise and market discipline. Such advice should be helpful to might just be the shot in the arm corporate America needs.
Copyright 2003 Reed Business Information, Inc.

--此文字指其他 kindle_edition 版本。

基本信息

  • 文件大小 : 560 KB
  • 生词提示功能 : 已启用
  • 纸书页数 : 240页
  • 出版社 : Portfolio (2004年12月28日)
  • 标准语音朗读 : 已启用
  • X-Ray : 未启用
  • 语种: : 英语
  • ASIN : B002SV37LI
  • 用户评分:
    4.3 颗星,最多 5 颗星 18 星级
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