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“The Hard Road to the Softer Side: Lessons from the Transformation of Sears (English Edition)”,作者:[Arthur Martinez, Charles Madigan]
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The Hard Road to the Softer Side: Lessons from the Transformation of Sears (English Edition) Kindle电子书

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页数 : 共256页 生词提示功能: 已启用 更先进的排版模式: 已启用
快速翻书: 已启用 语种: 英语

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From Publishers Weekly

A couple of factors save this book from being just another stroll down CEO lane. First, the turnaround of Sears, Roebuck is far from complete. Although the company is in better shape than when Martinez, formerly vice-chairman at Saks Fifth Avenue, took over, it is still not on a par with either of its main competitors, Wal-Mart and Target. Thus it provides a snapshot of Martinez's participation in a continuing turnaround effort; he left the company last year after eight years as chairman and CEO. The second distinguishing factor is the interweaving of Sears's history. Martinez and Madigan, a senior writer at the Chicago Tribune, not only provide fascinating background information, but also explain why the company floundered. Martinez cites the three elements by which Sears "helped [its customers] leave": ignoring them, disregarding competitors and "[f]ocusing almost all of [its] energy on the construction of a magnificent, frustrating bureaucracy." Martinez offers predictable management lessons: "The Customer Is Everything"; "Your Employees Are Golden." But however obvious such tenets may be, Sears clearly lost sight of them. Despite flowery writing ("Everyone in that world had to understand that the customer is the sun at the center of our solar system"), the story of how Sears lost its way is engaging, even if readers aren't certain it will regain the right path. Part management guide, part cautionary tale and part historical recap, this book should dappeal to the ever-growing management and executive crowd.

Copyright 2001 Cahners Business Information, Inc.



From the Back Cover

“Arthur Martinez provides us with a genuinely inspiring and challenging story of the great Sears turnaround of the 1990s. Learning this story will provide every manager and business leader with invaluable insights on how to build a stronger, more customer-centric business.”
—Adrian J. Slywotzky, vice president of Mercer Management Consulting and author of The Profit Zone and How Digital Is Your Business?

“Be warned. This is a story as gripping as a good novel, complete with easily absorbed wisdom and a hero. It’s also an authentic blueprint of how the best managers in the best businesses in our country get the job done.”
—Charlotte L. Beers, former chairman and CEO of Ogilvy & Mather

“Honest and insightful, Arthur Martinez’s inside story of the Sears turnaround is an important read. He paints a picture of the challenges faced by the contemporary CEO: remaining true to a great brand’s core values, dealing with culture shock in a proud organization, addressing the implications of a changing consumer and fast-moving competition.”
—Paul R. Charron, chairman and CEO of Liz Claiborne, Inc.

The Hard Road to the Softer Side describes well what can happen when one combines the leader’s genuine concern for the customer with a dedicated team and great locations. Martinez transformed Sears from a laggard to a leader once again.”
—Walter Y. Elisha, former CEO of Springs Industries

“Arthur Martinez’s Sears saga makes a powerful point: meaningful and relevant brands and companies should never die. This is the most insightful, educative business case history I have ever read.”
—Peter A. Georgescu, chairman emeritus of Young & Rubicam, Inc.

“As a retail leader, Arthur Martinez showed a passion for the business. He says he did not save Sears, that the company's employees did. But this book demonstrates the important contribution his passionate leadership made to the transformation. Others can learn much from his experience.”
—Allen Questrom, chairman and CEO of JCPenney

From Booklist

Martinez was the chairman and CEO of Sears from 1992 to 2000. In 1992 the company lost $3.9 billion. By 1994 its earnings were in the black, with a profit of $1 billion. By 1998 Sears again was in financial trouble, and again Martinez revived the company. In this very readable book, Martinez (with coauthor Madigan) tells how he did it, stressing the importance of the customers and employees. Know your enemy, he advises, and know the history that created your company. And in a competitive, changing marketplace, time is not your friend, he warns. Business leaders and managers will find his words absorbing; workers on the bottom rung of the ladder will get a glimpse of the machinations at the top; and all readers of business books will find much to ruminate over. George Cohen
Copyright © American Library Association. All rights reserved

--此文字指其他 kindle_edition 版本。

媒体推荐

?Arthur Martinez provides us with a genuinely inspiring and challenging story of the great Sears turnaround of the 1990s. Learning this story will provide every manager and business leader with invaluable insights on how to build a stronger, more customer-centric business.?
?Adrian J. Slywotzky, vice president of Mercer Management Consulting and author of The Profit Zone and How Digital Is Your Business?

?Be warned. This is a story as gripping as a good novel, complete with easily absorbed wisdom and a hero. It?s also an authentic blueprint of how the best managers in the best businesses in our country get the job done.?
?Charlotte L. Beers, former chairman and CEO of Ogilvy & Mather

?Honest and insightful, Arthur Martinez?s inside story of the Sears turnaround is an important read. He paints a picture of the challenges faced by the contemporary CEO: remaining true to a great brand?s core values, dealing with culture shock in a proud organization, addressing the implications of a changing consumer and fast-moving competition.?
?Paul R. Charron, chairman and CEO of Liz Claiborne, Inc.

?The Hard Road to the Softer Side describes well what can happen when one combines the leader?s genuine concern for the customer with a dedicated team and great locations. Martinez transformed Sears from a laggard to a leader once again.?
?Walter Y. Elisha, former CEO of Springs Industries

?Arthur Martinez?s Sears saga makes a powerful point: meaningful and relevant brands and companies should never die. This is the most insightful, educative business case history I have ever read.?
?Peter A. Georgescu, chairman emeritus of Young & Rubicam, Inc.

?As a retail leader, Arthur Martinez showed a passion for the business. He says he did not save Sears, that the company's employees did. But this book demonstrates the important contribution his passionate leadership made to the transformation. Others can learn much from his experience.?
?Allen Questrom, chairman and CEO of JCPenney -- Review --此文字指其他 kindle_edition 版本。

基本信息

  • 生词提示功能 : 已启用
  • 文件大小 : 599 KB
  • 出版社 : Currency (2001年10月30日)
  • 纸书页数 : 256页
  • 语种: : 英语
  • ASIN : B000RH0DS0
  • 标准语音朗读 : 已启用
  • X-Ray : 未启用
  • 用户评分:
    4.2 颗星,最多 5 颗星 4 星级

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此商品在美国亚马逊上最有用的商品评论

美国亚马逊: 4.3 颗星,最多 5 颗星 3 条评论
richard e whitelock
5.0 颗星,最多 5 颗星 AS THE WORLD TURNED SEARS KEPT SPINNING IN ALL THE WRONG PLACES
2015年3月7日 - 已在美国亚马逊上发表
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David Margulies
3.0 颗星,最多 5 颗星 Interesting book
2013年3月7日 - 已在美国亚马逊上发表
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