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“Selling the Wheel: Choosing the Best Way to Sell For You, Your Company, and Your Customers (English Edition)”,作者:[Cox, Jeff, Stevens, Howard]
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Selling the Wheel: Choosing the Best Way to Sell For You, Your Company, and Your Customers (English Edition) Kindle电子书

4.0 颗星,最多 5 颗星 1 星级
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Kindle电子书
¥79.40

页数 : 共255页 生词提示功能: 已启用 更先进的排版模式: 已启用
快速翻书: 已启用 语种: 英语

图书描述

2001年1月24日
Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention....
This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels Zapp! and The Goal, Selling the Wheel is based on the pioneering research of Howard Stevens's employment-testing and customer-research firm, the H. R. Chally Group. In the story, Max and his wife, Minnie, learn what it takes to market the Wheel. With the help of Ozzie the Oracle, they discover four essential selling styles -- Closer, Wizard, Relationship Builder, and Captain & Crew -- and come to understand how each style is suited to a different type of salesperson. They learn that as markets evolve, selling styles and strategies must change. There is no single right way -- and no company can be all things to all people. This critical lesson is as valuable to salespeople as it is to sales managers.
Writer Jeff Cox has the amazing gift for translating technical ideas into creative, engaging stories, and his collaboration with sales and marketing expert Howard Stevens is based on empirical research collected from 250,000 salespeople, more than 1,500 people in corporate sales, and interviews with more than 100,000 actual customers who rated the strengths and weaknesses of the salespeople serving them.
Packed with practical tips for salespeople, entrepreneurs, marketing managers, and business students, Selling the Wheel is an irresistible guide to sales styles, strategies, and markets.

基本信息

  • 版本: Kindle电子书
  • 文件大小: 409 KB
  • 纸书页数: 255
  • 出版社: Simon & Schuster; Reprint (2001年1月24日)
  • 语种: 英语
  • ASIN: B000FC0U0I
  • 标准语音朗读: 已启用
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  • 生词提示功能: 已启用
  • 用户评分: 平均 4.0 星 1 条商品评论
  • 亚马逊热销商品排名: Kindle商店商品里排第288,592名 (查看Kindle商店商品销售排行榜)
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1 个顾客评论

2013年11月21日
版本: 平装已确认购买

此商品在美国亚马逊上最有用的商品评论

美国亚马逊: 4.3 颗星,最多 5 颗星 35 条评论
LBLI
3.0 颗星,最多 5 颗星Dated and misguided but has some insight into the business process more so than pure sales
2017年6月18日 - 已在美国亚马逊上发表
版本: 平装已确认购买
2 个人发现此评论有用
Adam F. Jewell
5.0 颗星,最多 5 颗星Jeff Cox hits another home run!
2000年4月9日 - 已在美国亚马逊上发表
已确认购买
4 个人发现此评论有用
Edward J. Barton
5.0 颗星,最多 5 颗星Exceptional - Entertaining - Informative
2012年11月19日 - 已在美国亚马逊上发表
已确认购买
AP
5.0 颗星,最多 5 颗星Interesting and easy reading
2008年11月27日 - 已在美国亚马逊上发表
版本: 平装已确认购买
1 个人发现此评论有用
Amazon Customer
4.0 颗星,最多 5 颗星Funny, informative. Not sure it really applies.
2016年9月11日 - 已在美国亚马逊上发表
已确认购买