“Engage to Win: A Blueprint for Success in the Engagement Economy” by Steve Lucas shows us that the more things change, the more they stay the same. People do not want to be marketed to. They don’t engage in advertising. They don’t become loyal to your brand based on how many emails or social media posts the see from you.
The key to success in the modern world is engagement. How will you get your potential customers to interact with you? How will you keep your current customers involved in the conversation?
Steve Lucas gives us some great advice on how to do that. As a successful marketing consultant and tools provider, I value his insights on what’s working for most companies and what isn’t. The book is well-written with clear data and examples from real companies.
The advantage to businesses is that Lucas’ approach doesn’t take any more time or effort than what companies are already doing. It simply takes adopting a different perspective that focuses on the customer and arouses their interest in a way that elicits a response. After that, you simply have to listen to what they say and act on it.
Sounds simple, right?
Engage to Win is for anyone willing to try an old approach in the new, digital world.
- 出版社: Greenleaf Book Group Press (2018年9月18日)
- 语种： 英语
- ISBN: 1626344981
- 条形码: 9781626344983
- 商品尺寸: 16 x 2.5 x 23.1 cm
- 商品重量: 576 g
- ASIN: 1626344981
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