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Hooked: How to Build Habit-Forming Products (英语) 精装 – 2014年11月4日

平均 4.5 星 2 条商品评论
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精装, 2014年11月4日
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  • Hooked: How to Build Habit-Forming Products
  • +
  • 上瘾:让用户养成使用习惯的四大产品逻辑
总价: ¥233.15
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基本信息

  • 出版社: Portfolio (2014年11月4日)
  • 精装: 256页
  • 语种: 英语
  • ISBN: 9781591847786
  • 条形码: 9781591847786
  • 商品尺寸: 14.7 x 2.4 x 21.7 cm
  • 商品重量: 363 g
  • ASIN: 1591847788
  • 用户评分: 平均 4.5 星 2 条商品评论
  • 亚马逊热销商品排名: 图书商品里排第627,230名 (查看图书商品销售排行榜)
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商品描述

媒体推荐

Voted one of the best business books of the year by Goodreads readers.

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."
Publisher's Weekly

“A must read for everyone who cares about driving customer engagement."  
—Eric Ries, author of The Lean Startup

“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web 

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of Seductive Interaction Design

"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
—Andrew Chen, Technology Writer and Investor

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author Designing for Behavior Change

作者简介

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com 


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热门买家评论

2015年6月3日
版本: Kindle电子书已确认购买
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2017年7月21日
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此商品在美国亚马逊上最有用的商品评论

美国亚马逊: 4.7 颗星,最多 5 颗星 1,111 条评论
J. Walnes
5.0 颗星,最多 5 颗星This is the absolute best book on product development I've ever read
2014年8月24日 - 已在美国亚马逊上发表
已确认购买
214 个人发现此评论有用.
Zornitsa Tomova
5.0 颗星,最多 5 颗星A must-read! Super inspiring and down-to-earth
2014年8月22日 - 已在美国亚马逊上发表
已确认购买
36 个人发现此评论有用.
Game Designer & Startup Coach
2.0 颗星,最多 5 颗星Shallow, misleading approach to behavior modification - dressed up as product design
2015年5月10日 - 已在美国亚马逊上发表
已确认购买
45 个人发现此评论有用.
W. Leach
5.0 颗星,最多 5 颗星This book elevates behavioral theory to the direct application of Behavioral Design
2014年2月17日 - 已在美国亚马逊上发表
已确认购买
56 个人发现此评论有用.