- 出版社: Portfolio; 1 (2012年12月31日)
- 精装: 256页
- 语种： 英语
- ISBN: 9781591846079
- 条形码: 9781591846079
- 商品尺寸: 14.1 x 2.1 x 21.7 cm
- 商品重量: 363 g
- ASIN: 1591846072
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The Icarus Deception: How High Will You Fly? (英语) 精装书 – 2012年12月31日
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
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I don't know how other people judge whether this book is good or not, but I do know that it was very good for me. At a time when I felt like the wax was peeling away from my own wings, in this book Seth helped me get back some of my lift.
We all love Pressfield's book and it's true that in Icarus Seth covers ideas he has hit before, but inside this book Seth takes us on a journey, of not just what it takes to fly, but to keep soaring higher and higher.
Creating remarkable art takes more than creativity and go go go. It takes the right guides at the right time, and that's what Icarus was for me.
1. We've been brainwashed by the industrial complex to fly too low, to comply, to surrender our brilliance for perceived security.
2. That strategy once worked--our comfort zone and that safety zone we were offered were aligned.
3. They are no longer aligned and most aren't noticing. That's dangerous. The world tilted on it's axis and folks aren't noticing.
4. The new gig is to produce "art" in whatever you do (no matter what you do), because art "connects" and people want connection.
5. Everybody can be an artist at whatever they choose to do. You don't need to change your work or career. Just elevate your work to art.
6. But to do that you have to step over fear and the lizard brain (amygdala) we have that screams "you are gonna die!" if we attempt to do something risky and creative.
7. But you gotta do that because the world is waiting on your art, your connection, your breath of fresh air.
The bulk of the book is looking at the nuances of all this in about 88 different ways when you'd really probably get it after four. He's got a great theme and call to action, and there are some gems in here to be sure. But there are times when I was simply thinking to myself, "Really, Seth? I trusted you, and you are driving me around all the blocks in the neighborhood when just a couple would have conveyed the sense of the place."
But heck. Maybe I didn't get the "art" of this type of book. But don't get me wrong. I'll buy the next Seth book because Seth rocks and all. But, my goodness, this was the longest short read I've ever read, and I even just skimmed all the Kickstarter Acknowledgements that are a whopping 20% of the total length of the book. Would I recommend the book? I am glad for the gems I pulled out of it. But, honestly, after seeing the pattern, I was ready for the book to be over with. So the answer is, "It depends." If what you are looking for is a kick in the pants to get on with your "art," I'd recommend Pressfield's "The War of Art" instead. If you are not sure you are an artist or can be an artist at whatever you do, and want to entertain that idea, then this book might be for you.
My only concern throughout the book had to do with minimizing the other aspects that prevent people from realizing their dreams. The book provides a notion that we're all human resource drones playing a robotic role in a capitalist society. While Godin is correct to a certain degree, the overarching reason is that we're supporting families or trying to achieve financial security. He solely focused on our incessant need for material possessions. It's more complex than Godin 's somewhat misguided assumptions.
Nevertheless, as I strive to bring my vision to fruition after experiencing failure, Godin's words managed to place several cracks in my wall of fear that's constantly paralyzing my efforts. With that in mind, it's a worthwhile read for anyone who has the constant urge but lack the will to risk achieving their art.