- 出版社: Simon & Schuster Ltd; UK ed. (2015年6月4日)
- 平装: 336页
- 语种： 英语
- ISBN: 9781471140853
- 条形码: 9781471140853
- 商品尺寸: 15.4 x 2.7 x 23.5 cm
- 商品重量: 449 g
- ASIN: 1471140857
- 用户评分: 分享我的评价
Online Gravity: The Unseen Force Driving the way you Live, Earn and Learn (英语) 平装 – 2015年6月4日
Paul Xavier McCarthy is an observer of technology and its global impacts. He is Director of Strategy and Innovation at Sirca-a global technology company based in Sydney that provides online services for data-intensive researchers and analysts in financial services and other domains. Previously, Paul X. McCarthy was cofounder of several innovative technology and online services businesses for IBM, State Government, and CSIRO - Australia's National Science Agency and the inventors of Wi-Fi. McCarthy is Adviser and Adjunct Professor at the University of New South Wales School of Computer Science and Engineering and co-founder of MBA Analytics, a global talent discovery start-up. McCarthy received his Bachelor of Science in Computer Science and Graduate DipArts in Fine Arts both from the University of Sydney, where he won the Ian Langham.
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- It explains why 'mesothelioma' is one of the most expensive of all Google AdWords.
- It shows how to use the web to discover whether German-speaking Americans are more likely to prefer Pepsi than Coke. (The answer is Pepsi.) - It summarises a stack of fascinating research, such as that suggesting that tech companies with more than one founder tend to do better than those with only a single founder
Conclusion: I'd recommend it to anyone with an interest in understanding the divergent histories of MySpace / Facebook or Altavista / Google, but the inquisitive reader will also find it satisfying in other ways.
Favourite quote: "When Newton died, there was about one new scientific paper being published every day - around 350 per annum. Today, there are about 5000 new scholarly works published daily around the world."
McCarthy provides structured recipes for prioritising the way in which we can think about the Digital economy and goes further to provided checklists of capabilities that he believes are critical to the success of digital business in the future. The anecdotes and real world examples and clear, jargon-free writing make this an entertaining as well as informative read. I you are interested in understanding the forces shaping the current start-up and digital commercial landscape or you are just interested in knowing more about some the most significant companies every to have existed than this is the ideal read for you.
The book is very accessible which means that you will already know some of the facts and stories discussed but there was a lot I did not know and I had not joined the dots on a lot of the themes.
The publisher pitches it as a Freakonomics of internet business and that is about right, it is really a few books in one though as it has practical application sections that derive from the observations and theory in the ealier part of the book.