- 出版社: Brilliance Audio; Unabridged (2012年4月1日)
- 语种： 英语
- ISBN: 1455875724
- 条形码: 9781455875726
- 商品尺寸: 12.7 x 3.5 x 17.8 cm
- 商品重量: 340 g
- ASIN: 1455875724
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- 亚马逊热销商品排名: 图书商品里排第3,306,345名 (查看图书商品销售排行榜)
In the Plex: How Google Thinks, Works, and Shapes Our Lives (英语)
STEVEN LEVY has covered Google for more than a decade, first at Newsweek, where he was senior editor and chief technology writer, and now at Wired, where he is senior writer. He has also written about Apple (Insanely Great and The Perfect Thing) and is the author of the classic book Hackers: Heroes of the Computer Revolution. He lives in New York with his wife and son.
Even Google mistakes are cast in a positive upbeat light. No real discussion of blunders like the Logitech Google relation with Google TV.
Wasn't explicitly looking for the bad....but just looking for something truthful and insightful. Google and its founders success are obvious. They've done great things and the founders and employees have done excellent ground breaking work. And the book is written well in the sense that it's easy to read and conveys information in the form of stories versus more dry treatments. However, it reads only like something a fan would write about their idol...and there are discrete instances where I even cringed at how much of a fanboy book this was.
It's unfortunate but a reality that it's hard to obtain inside access to companies in order to write about them and then not write anything but a glowing story. Otherwise...no one else will let you in. Not to mention that it's written about contemporary living powerful people and a corporation...so it would be intimidating to write anything more blunt. It's no wonder that you see books on the likes of Ford and Edison long after their time that are more of an exposure of reality....and we will probably have to wait 50-100 years to hear what really makes Google tick, how the founders think, and how the company works. Which is a shame because it could be helpful to entrepreneurs who really would like to learn from such folks and not just be fed fluff. The real deal, warts and all, the good and bad, will have to wait.
But I have mixed feelings about the book. Much of it reads like so many of the other gooey, sugary fan books of various Silicon Valley companies where stereotypes are emphasized because it makes a "better" story because of the images that are invoked. (eg. It's cool to do all the anti-traditional (dare I say almost juvenile?) things (like scavenger hunts, etc) normally associated with tech start-ups and their people). It seems to me that ever since the late 1970s too many tech-company books have spread the "it's cool to do X" gooey company philosophies around, and this book seems to be no different.
I think the strength of the book is the discussion of how search grew up, and the descriptions of the technical / algorithmic solutions and infrastructures that were required to implement the Google that we know today. I found the main weakness of the book to be all the tedious descriptions of how wonderful the corporate anti-traditional culture was, and how special it was (really, how could it be, after 30+ years of engineer - driven tech companies before Google?).
I would recommend this book to people who are interested in a layman's-level description of how search grew up, the issues that arose, and the technical / infrastructure solutions that were developed. The scale and technical sophistication of the Google infrastructure (like Amazon and it's AWS infrastructure) just boggles the technical mind, and it is quite interesting to read about it. But I really think the gooey cult stuff was overdone in the book.
Levy breaks down each part of Google into seven parts and explores each part to a fascinating detail. He talks with multiple workers at Google and quotes them when talking about something the worker was involved in. It makes it very interesting because the words are coming straight from the worker, rather than Levy.
As far as bias goes, Levy is a pretty transparent author. He just records things as they are. While it is true he seemed "awed" by what the company has accomplished, he never tried to hide away any of the "evil" parts of Google that has led to controversy. He talks a lot about privacy issues and how a few of Google's products flopped because of this issue (like Buzz).
I think this book did a great job focusing on one of the greatest companies in recent years, I just wish more people would read it to see that Google isn't as evil as the media/people make it out to be.