- 出版社: Brilliance Audio; Unabridged (2012年4月1日)
- 语种： 英语
- ISBN: 1455875724
- 条形码: 9781455875726
- 商品尺寸: 12.7 x 3.5 x 17.8 cm
- 商品重量: 340 g
- ASIN: 1455875724
- 用户评分: 4 条商品评论
- 亚马逊热销商品排名: 图书商品里排第3,177,189名 (查看图书商品销售排行榜)
In the Plex: How Google Thinks, Works, and Shapes Our Lives (英语)
STEVEN LEVY has covered Google for more than a decade, first at Newsweek, where he was senior editor and chief technology writer, and now at Wired, where he is senior writer. He has also written about Apple (Insanely Great and The Perfect Thing) and is the author of the classic book Hackers: Heroes of the Computer Revolution. He lives in New York with his wife and son.
Many have heard about what makes Google tick but this book take your behind the scenes from day one and reveals what makes the place tick. It demonstrates how Google is really an extension of the personalities of Sergey and Larry. Reading the book helps you to better understand why Google does the things that it does and its whole approach to business. This is extremely beneficial given that fact that most people use a Google product every day.
The book is well written, easy to read and very entertaining as it takes you through the history of Google, dwelling on the major moments and products that have made it the colossus that it is today. It is very interesting to see how major products like Gmail grew from extreme small, almost hobby like projects into the features of mass culture they are today.
Most importantly of all it it gives you fantastic insight into the way Google thinks, how it make decisions and most importantly what it sees its mission in the world. As they say, knowing is understanding and with this book you'll certainly be more knowledgeable about what makes Google tick.
But I have mixed feelings about the book. Much of it reads like so many of the other gooey, sugary fan books of various Silicon Valley companies where stereotypes are emphasized because it makes a "better" story because of the images that are invoked. (eg. It's cool to do all the anti-traditional (dare I say almost juvenile?) things (like scavenger hunts, etc) normally associated with tech start-ups and their people). It seems to me that ever since the late 1970s too many tech-company books have spread the "it's cool to do X" gooey company philosophies around, and this book seems to be no different.
I think the strength of the book is the discussion of how search grew up, and the descriptions of the technical / algorithmic solutions and infrastructures that were required to implement the Google that we know today. I found the main weakness of the book to be all the tedious descriptions of how wonderful the corporate anti-traditional culture was, and how special it was (really, how could it be, after 30+ years of engineer - driven tech companies before Google?).
I would recommend this book to people who are interested in a layman's-level description of how search grew up, the issues that arose, and the technical / infrastructure solutions that were developed. The scale and technical sophistication of the Google infrastructure (like Amazon and it's AWS infrastructure) just boggles the technical mind, and it is quite interesting to read about it. But I really think the gooey cult stuff was overdone in the book.
The key part that I think I took away from this book is how Google has built the super infrastructure that is the modern web. The all commodity approach and design expecting failure is the bar setting way to go about building online services of this decade.
Beyond learning the great infrastructure work, Levy did a great job showing just how dysfuctional Google is at building strategy and that they are highly unsuccessful way more than they are successful. If they didn't have the great search engine driven by the innovative AdWords they might not be prevalent. They have found other niche areas with minor success but way more failures and this is a case study for how to *not* run your business when it is growing. My opinion...
Still, great read and excellent job by the author!