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The Myths of Innovation (英语) 平装 – 2010年9月14日

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基本信息

  • 出版社: O'Reilly Media, Inc, USA; Revised ed. (2010年9月14日)
  • 平装: 248页
  • 语种: 英语
  • ISBN: 1449389627
  • 条形码: 9781449389628
  • 商品尺寸: 14 x 1.6 x 21.6 cm
  • 商品重量: 322 g
  • ASIN: 1449389627
  • 用户评分: 平均 5.0 星 1 条商品评论
  • 亚马逊热销商品排名: 图书商品里排第1,414,733名 (查看图书商品销售排行榜)
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商品描述

作者简介

Scott Berkun was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his surprisingly popular blog: scottberkun.com and tweets at @berkun.

His ambition in life is to fill the above bookshelf, which is by his writing desk, with books he has written. If he were smarter, he’d have picked a smaller shelf.

He’s based in Seattle, WA, but speaks often all around the world speaking about creativity and other topics he’s written about. If you’d like to hire him to speak at an event, head over here: www.scottberkun.com. You can watch videos of him in action and get in touch.

目录

Commitment to research accuracy; Preface for the paperback edition; Chapter 1: The myth of epiphany; 1.1 Ideas never stand alone; Chapter 2: We understand the history of innovation; 2.1 Why does history seem perfect?; 2.2 Evolution and innovation; Chapter 3: There is a method for innovation; 3.1 How innovations start; 3.2 The seeds of innovation; 3.3 The challenges of innovation; 3.4 The infinite paths of innovation; 3.5 Finding paths of innovation; Chapter 4: People love new ideas; 4.1 Managing the fears of innovation; 4.2 Negative things innovators hear; 4.3 The innovator’s dilemma explained; 4.4 Frustration + innovation = entrepreneurship?; 4.5 How innovations gain adoption: the truth about ideas before their time; Chapter 5: The lone inventor; 5.1 The convenience of lone inventors; 5.2 The challenge of simultaneous invention; 5.3 The myth of the lone inventor; 5.4 Stepping-stones: the origins of spreadsheets and E=mc2; Chapter 6: Good ideas are hard to find; 6.1 The dangerous life of ideas; 6.2 How to find good ideas; 6.3 Ideas and filters; Chapter 7: Your boss knows more about innovation than you; 7.1 The myth that managers know what to do; 7.2 Five challenges of managing innovation; Chapter 8: The best ideas win; 8.1 Why people believe the best wins; 8.2 The secondary factors of innovation; 8.3 Space, metrics, and Thomas Jefferson; 8.4 The goodness/adoption paradox; Chapter 9: Problems and solutions; 9.1 Problems as invitations; 9.2 Framing problems to help solve them; 9.3 The truth about serendipity; Chapter 10: Innovation is always good; 10.1 Measuring innovation: the goodness scale; 10.2 Innovations are unpredictable (DDT, automobiles, and the Internet); 10.3 Technology accelerates without discrimination; 10.4 The good and bad, the future and the past; Chapter 11: Epilogue: Beyond hype and history; 11.1 The simple plan; Chapter 12: Creative thinking hacks; 12.1 Kill creative romance; 12.2 Combinations; 12.3 Inhibition; 12.4 Environment; 12.5 Persistence; 12.6 Creative thinking hacks; Chapter 13: How to pitch an idea; 13.1 All ideas demand change; Chapter 14: How to stay motivated; 14.1 The big motivations; Research and recommendations; Annotated bibliography; Ranked bibliography; Other research sources; Photo credits; Chapter openers; Figures; Acknowledgments; For the paperback edition; For the original edition; How to help this book: A request from the author; Colophon;


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