- 出版社: O'Reilly Media, Inc, USA; Revised ed. (2010年9月14日)
- 平装: 248页
- 语种： 英语
- ISBN: 1449389627
- 条形码: 9781449389628
- 商品尺寸: 14 x 1.6 x 21.6 cm
- 商品重量: 322 g
- ASIN: 1449389627
- 用户评分: 1 条商品评论
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The Myths of Innovation (英语) 平装 – 2010年9月14日
Scott Berkun was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his surprisingly popular blog: scottberkun.com and tweets at @berkun.
His ambition in life is to fill the above bookshelf, which is by his writing desk, with books he has written. If he were smarter, he’d have picked a smaller shelf.
He’s based in Seattle, WA, but speaks often all around the world speaking about creativity and other topics he’s written about. If you’d like to hire him to speak at an event, head over here: www.scottberkun.com. You can watch videos of him in action and get in touch.
After finishing the book I'm going from 3 to 4 stars. I still think the ideas in this book are vital for any creative person to know. It is worth your money. But it might not be worth your time. Read on.
I came across Scott's work after stumbling over a few articles he wrote while still at MS. They are buried deep in MS website somewhere.
I liked his articles and so decided to buy one of his books.
If there is one thing I've learned by reading The Myths of Innovation, it's that you do the reader a disservice by having too many parenthetical statements and pointless footnotes. Stop interrupting the user's flow! Only interrupt when the information absolutely needs to be said. The things I'm talking about are the injected humor that usually takes way too long to deliver. Scott would be wise to remember: "Brevity is the soul of whit." -Bill Shakespeare. It just draws the reader out too much. Some of his jokes hit home for a small internal chuckle, but for the most part the humor is just way too forced. I assume the attempt was to make the book engaging, but for me it did the opposite effect. I quickly became tired of constantly being drawn out of the flow of the copy. Therefore it took me several months of off again on again reading sessions to finish this book. I loved the ideas being shared, but the delivery was a labor! Just too much being said.
Apply the same concepts of UX to your writing as you would your products. Don't interrupt the flow.
The book should be the first book on innovation because it helps you establish the proper attitude toward the concept of innovation.
And the book should always be on your bookshelf because it’s the perfect reminder that keeps you from the traps and misconceptions of whatever books, seminars, innovation experts, consultants tell you about innovation.
Innovation is not something you can buy like buying the services of an ad agnecy; it’s also not something you can create or build like creating a plan or building a house.
Arguably, innovation can’t even be managed (in its traditional sense as “management” in business).
Innovation can only be articulated, facilitated, and afforded. Because innovation is the result of a certain kind of culture, along with the effort of many open minds.
Innovation is the by-product of creative exploration.
It can be analyzed. But it’s also an art.
The Myths of Innovation clears up all the clouds around the hype.
And in the end, the love you take is equal to the love you make. Only open minds, open cultures, and hard work can bring about something we call innovation.
A few highlights that will stay with me are:
Divinchi's quote - "Stand still and watch the patterns, which by pure chance have been generated: Stains on the wall, or the ashes in a fireplace, or the clouds in the sky, or the gravel on the beach or other things. If you look at them carefully you might discover miraculous inventions."
Inventors with hard work and ideas from others take thoughts and put them together into a finished puzzle - for instance, the cell phone is a culmination of various technologies.
Many variables going on during an invention - for instance what would have happened if IBM bought Apple in the beginning? Steve Jobs offered it to them in the early stages.
History is romanticized by those who interpreted it and there is no objective history.
Page 91 - To brainstorm correctly you need to have three things: facts, ideas, and solutions. And you need to spend quality time in each section.
Page 132 - Pick the right problem to solve and defining them correctly - remember the palm pilot objectives - Fits in shirt pocket, syncs seamlessly with PC, fast and easy to use, and no more than $299.
Page 146 - Software that rewards people for slowing down and thinking about what they're reading and writing might be the greatest innovation of all time
The interesting factors of why the United States is one of the few countries on the English standard and not metric...just has not caught on.
This book will remain in my book shelf again and Scott is becoming one of my favorite authors due to his out of the box thinking; I highly recommend this book to all and if possible purchase his other books or visit his website [...]