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Branding and Product Design: An Integrated Perspective (英语)

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基本信息

  • 出版社: Ashgate Publishing Limited (2013年3月21日)
  • 精装: 184页
  • 语种: 英语
  • ISBN: 1409446263
  • 条形码: 9781409446262
  • 商品尺寸: 17.1 x 24.8 cm
  • 商品重量: 540 g
  • ASIN: 1409446263
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商品描述

作者简介

Dr Monika Hestad is a brand and design strategist, an associate lecturer at Central Saint Martins College of Arts and Design in London and heads the consultancy Brand Valley Design. She has more than a decade's experience as a designer, and has conducted branding and design work in high-tech, FMCG and service sectors, private and public, working with brands including Nokia, Yellow Pages, Thrane & Thrane, Kvaerner, NokiaSiemens Networks, Mars, Stokke, Ringnes (Carlsberg), and Procter & Gamble. In addition to regular teaching in London and at the Oslo School of Architecture and Design, she lectures at other prestigious institutions and teaches entrepreneurs and designers in Beijing and Seoul. Hestad has a Masters in Industrial Design from the Oslo School of Architecture and Design and a PhD in Branding and Design from the same school.

目录

Contents: Introduction; Strategy: the brand and the product; History: value-centredness in branding and design; Products: performing brand stories; Context: a dynamic learning process; Planning: preparing for the use of design knowledge; Research: informing the design process; Innovation: balancing coherence and change; Epilogue; References; Index.


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