- 出版社: Wiley; 1 (2015年10月5日)
- 平装: 368页
- 语种： 英语
- ISBN: 1119076315
- 条形码: 9781119076315
- 商品尺寸: 19.3 x 2 x 20.1 cm
- 商品重量: 812 g
- ASIN: 1119076315
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Trend-Driven Innovation: Beat Accelerating Customer Expectations (英语) 平装 – 2015年10月5日
Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News.
David Mattin (Head of Trends & Insights) is responsible for day-to-day trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of newspapers and magazines including CNBC, Quartz, Inc Magazine, the National, Harper’s Bazaar and more.
Delia Dumitrescu (Lead Innovation Architect) has delivered presentations and workshops across Europe, and guest lectures at various universities. She is a published trend and innovation expert, and author of several books including Road Trip to Innovation and was featured in Forbes Romania’s Top 30 Under 30 in 2014.
Maxwell Luthy (Senior Trend Strategist) represents trendwatching.com in North America, delivering keynotes and facilitating client workshops. Maxwell was previously the Director of trendwatching.com’s 2,600+ international spotter network.. He has spoken on trends in the US, UK, Turkey, South Africa and the Philippines, and has been quoted as a trend expert in publications such as the Financial Times.
1 WHY NOW
Welcome to the Expectation Economy
The Expectation Economy 06
Why your customers are (almost) impossible to please
The Overwhelm Is the Opportunity
Trends 101 44
Where to start with consumer trends
Watch Businesses First, Customers Second 60
The counterintuitive secret to customer centricity
Trends in the Wild 86
Four trends and how we identified them
Building a Trend Framework 98
Why you need one; how to build it; sharing ours
What to Run With, When, and How
Post-Demographic Consumerism 120
A license to focus on surprising things
Evaluating Trends for Opportunity 144
Drill deeper into the opportunities offered to you by any trend
The Consumer Trend Radar 172
Prioritize and visualize application of the trends you’ll run with
Turn Insights into Ideas
The Consumer Trend Canvas 200
A simple tool for generating compelling, trend-driven innovation ideas
The Consumer Trend Canvas in Action 224
Practical examples to learn from
Trend-Driven Ideation Sessions 244
Run workshops that deliver winning ideas
Realize Your Ideas, or Realize They Are Useless
The First Yards 264
Make those first steps count
Unlock an Opportunity Machine
Your Trend Department 286
Get your colleagues to see around corners
Trend-Driven Ecosystems 306
Tap into and harness external networks, too
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Now for the first time, you can take a fascinating inside look into their process and a candid exploration of the principles they use to produce some of the most consistently valuable trend research published today. The book explores themes of curation, naming trends, megatrends shaping our world today and how trends become actionable for any organization.
I have been a fan of the research from trendwatching.com for many years - both for its level of insight and the visually beautiful way in which they are presented each month through their monthly briefings. This book takes that inspiration and builds it into a fun and engaging visual primer on how and why trends really matter ... and what it takes to use them to help you and your organization win the future. An enjoyable read and highly recommended!
Also, the link in Kindle doesn't work. It told me to click to download the worksheet online but nothing happen when I click the link.