- 出版社: Wiley; 1 (2012年3月27日)
- 平装: 264页
- 语种： 英语
- ISBN: 1118156315
- 条形码: 9781118156315
- 商品尺寸: 18.8 x 1.3 x 23.9 cm
- 商品重量: 581 g
- ASIN: 1118156315
- 用户评分: 3 条商品评论
- 亚马逊热销商品排名: 图书商品里排第342,666名 (查看图书商品销售排行榜)
Business Model You: A One-Page Method For Reinventing Your Career (英语) 平装 – 2012年3月27日
'For customers who want an innovative and fun book on how to create a business model for their life and career'. The Bookseller, 16th December 2012
Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his "entrepreneurship for everyone" approach to personal career development.
Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.
Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.
The Kindle version business model canvas has tiny type; download it from the publisher's site in more bifocal-friendly form so you can use the Post-it note system. Do buy some small Post-it notes and print off a canvas before starting, unless you own a very large whiteboard. I dislike filler, but read the example stories in every chapter. They have useful info that helps you understand your own and your partners' motivation. This book doesn't go into intricacies of applying for loans or tax/permit filing. It's a guide to what to consider when making a startup plan, and how to research demand so you know your company has a viable product or service before embarrassing/bankrupting yourself and your partners.
Our class formed teams to create a startup plan for a viable small business. One instructor/peer grading criterion was "Would you loan startup capital to this team based on their proposal?" Following the instructions in this book, we got an A.
Aside from the content itself, I love the design and layout of the book, and it is a pleasure to read. I also love the fact that hundreds of people from all over the world contributed to the creation of this book.