- 出版社: Basic Books; 4 (2001年10月30日)
- 外文书名: PBA: 概念大拍卖
- 平装: 240页
- 语种： 英语
- ISBN: 0738205370
- 条形码: 9780738205373
- 商品尺寸: 15.2 x 1.8 x 22.6 cm
- 商品重量: 286 g
- 品牌: Basic Books
- ASIN: 0738205370
- 用户评分: 2 条商品评论
- 亚马逊热销商品排名: 图书商品里排第327,787名 (查看图书商品销售排行榜)
Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition (英语) 平装 – 2001年10月30日
James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.
Practical steps for expanding your mind
This book will help you get unstuck when problem solving. We all fall into familiar thinking patterns when we are trying to solve problems. Often times we just need to apply a different thinking strategy or language (visual, mathematical, verbal, etc) in order to see the problem in a different way and help get unstuck. Adams does a great job of proving and reinforcing the concepts with exercises throughout the book. I was surprised by how often I fell right into the traps of these exercises and how well they highlighted
my familiar (and limiting) thinking patterns.
Thinking about thinking
The ideas in this book are very closely related to mindfulness, but with an emphasis toward problem solving and creativity. Adams teaches us to think about thinking in the same way that a golfer would think about his golf form. There are certainly better forms of thinking that can be identified and practiced. In fact, Adams argues that it is similar to a muscle that can be exercised and strengthened.
Identify "Conceptual blocks"
You will start to realize all the conceptual "blocks" that are obstructing on your ideas. These include perceptual blocks like stereotyping, delimiting the problem too closely, inability to see the problem from various viewpoints. They include emotional blocks like the fear of taking a risk, no appetite for chaos,
and judging rather than generating new ideas. They also include cultural and environmental blocks like taboos, traditions and changes, and non-supportive environments. A lot of these blocks may seem intuitive, but it's important to remember them and identify them in our thinking patterns.
I wish this book was a little better organized and had a summary at the end. It would be nice to go back and review the conceptual blocks. Also, the pictures and diagrams were fun and interesting, but seemed mostly random. Overall, I highly recommend reading this book to expose the mental blocks which are holding back your ideas. You'll have a surge of new ideas after reading it and you'll start looking at your problems in new and useful ways.