- 出版社: JOHN WILEY & SONS INC; 1 (2010年10月4日)
- 精装: 208页
- 语种： 英语
- ISBN: 0470621672
- 条形码: 9780470621677
- 商品尺寸: 15.7 x 2.5 x 22.9 cm
- 商品重量: 399 g
- ASIN: 0470621672
- 用户评分: 分享我的评价
- 亚马逊热销商品排名: 图书商品里排第2,765,348名 (查看图书商品销售排行榜)
Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose (英语) 精装 – 2010年10月4日
Essential strategies to transform your organization and boost your profits
Want to recapture your organization's original innovative spirit? "Stoking Your Innovation Bonfire "helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Helps you identify the blockages hindering innovation within your organization Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities Explores leading innovation theories you can apply right away-without expensive consultants
Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.
Braden Kelley is thefounder of Business Strategy Innovation and has been advising companies, including Microsoft, Misys, Millicom International Cellular, Wunder-man, and HomeAway.com on how to increase their revenue and cut their costs since 1996. Braden is a thought leader on the topic of continuous innovation and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. He has published more than 400 articles for online publications such as CustomerThink and Blogging Innovation. On Twitter, he is an innovation leader with over 6,000 followers.
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Perhaps one of my favorite sections is titled "Saying No in the Right Way." So many times I have seen the passion of innovators in organizations run aground on the negativity attendant with the strategic (and sometimes, not-so-strategic) decision-making surrounding which opportunities to pursue and which to abandon. Braden addresses the ego inherent in people sharing and evaluating their ideas in a public domain. He also notes that sometimes the smartest people in the room have the least capability to explain or develop their ideas in order to make their invention an innovation reality. The approach he recommends is to foster trust by understanding the skills that people bring to the table before you go down the innovation road as well as set clear expectations for the process of selection. All of which requires preparation...
This readily accessible offering is focused on getting the fundamentals of innovation right. It directly addressed key obstacles that cripple innovation in organizations, regardless of their initial innovation successes.
For the complete review go here: [...]
Great book must read for those who are visionary...
Braden provides readers with a toobox for innovation. The book provides practical, usable, adaptable tools for creating a (more) innovative culture in your own organization, regardless of size, shape and scope. There are guides, checklists, and real world examples from many industries. The approach is holistic, detailing the changes innovation makes to and for your customers, employees, suppliers, distribution system, marketing, sales and operations. Not many books provide such a thorough value-chain analysis.
But more than that, Braden addresses the harder issues around innovation - the `soft' stuff. Very few books give the time and attention to the people and culture issues which are the hardest and most critical to success. The book has several sections about culture - how to get people engaged and stay engaged, how important trust is, how innovation is a social activity and even how your policies and procedures need to change to encourage innovation, with concrete examples instead of theory.
If you're interested in really making innovation an integral part of your organization, then "Stoking Your Innovation Bonfire" is a must have that you will use over and over again and will remain a constant source of reference.
Braden's experience in innovation shows, for example, when he discusses the different innovation needs companies have depending on their innovation maturity level. Trying to run an open innovation program for a company just getting started on innovation could be a mistake-especially if internal systems for gathering and evaluating innovation concepts aren't yet in place.
He also recognizes the need for long-term innovation strategy, not just short-term reactive strategy, to help a company survive in a world of disruptive innovation threats. Yet a focus only on long-term innovation bets could leave a company crippled by missing the short-term gains that are needed to still be thriving when the long-term bets pay off (if ever).
A strength of the book is the citation of numerous examples, mostly from large, well-known companies like Apple or Amazon. One of my favorite case studies occurs early in the book (pp. 14-16) and deals with the rise of General Motors and how they overtook Ford through the vision of Alfred Sloan, who saw the need for market segmentation, good design, and innovation in the business model by offering financial assistance to dealers and customers through GMAC.
Kelley provides practical guidance on some of the basic of innovation within a corporation. He offers, for example, an idea evaluation checklist (pp. 69-70) to assist in screening ideas from a brainstorming session. He also gives the very important lesson that innovation often must proceed slowly, and that a company must be prepared to pursue "slow innovation." Companies must evaluate where they are on the innovation curve and determine when they must be prepared for many years of slow progress before a technology will be ready for commercial success. Such discipline in thinking and planning is essential to avoid rapid disappointment and premature abandonment of potentially successful concepts. Apple's iPod is one of several case studies of slow innovation considered.
Kelley also addresses the major issues of organization, culture, and processes that are crucial for innovation success. Breaking down internal information and innovation barriers can be essential for improving innovation in a modern company. Creating a system that can manage innovation and maintain the flexibility needed for innovation success is a demanding challenge, but one that leaders need to face and embrace. Stoking Your Innovation Bonfire can help with that challenge. For both leaders and champions of innovation at all levels, Braden Kelley's book is definitely worth the read.