I appreciate the framework provided in the book and I intend to apply it. I particularly appreciate the barriers on innovation to be overcome at each level, as they provide food for thought on the underlying elements that hinder innovation. I also find the questions posed and the audit tool available on the accompanying website to be useful.
I must admit I was left a little cold with the generic high level examples and would have appreciated a more in-depth first-hand experience from the author, perhaps even a day in the life of, or ways to make innovation more exciting, alluding to the bonfire analogy. I often found myself thinking that this was a rehash of articles and a strategy framework that is often used in strategic consulting (vision, strategy, goals) with a spin on innovation.
This book seems complimentary to other lenses that can be applied to the world of innovation as it focuses on it from the point of view of Organisational Strategy and Change Management and as such is a useful tool for your Innovation toolkit. The price tag too offers a good ROI if you intend to initiate a sustainable innovation practice within your organization as it provides the framework to implement it.
As food for future thought, one obstacle I keep coming up against related to the world of innovation is that, perhaps by its very nature, it is presented as something that is in a kind of tug-of-war with the business' day to day (managers and employees have to focus on innovation activities on top of their daily activities without an obvious return, for extended periods of time, in exchange for a gift during a competition to show for). I agree that the book presents a few options to address this, so I guess there is still space to streamline innovation activities.
To illustrate the concept, one can approach the world of sales using the paradigm that sales is a numbers game. In doing so, then the approach that follows is to cold call and generate leads and accept that the close rate will be 10% or less. But renewed paradigms can be applied with funnels and scripts that help automate the marketing and filtering process, and thus reduce costs and make them more efficient, so that close rates increase or at least the efforts are more focused. Thinking with renewed paradigms and applying these to the innovation funnel could perhaps reveal new approaches that can increase the success rates of innovation results while making them more targeted. Again, food for thought.
下载免费的 Kindle 阅读软件，即可立即在智能手机、平板电脑或电脑上阅读 Kindle 电子书 - 无需 Kindle 设备。了解更多信息
使用 Kindle 网页版即时在浏览器上阅读。
使用手机摄像头 - 扫描以下代码并下载 Kindle 阅读软件。
无需Kindle设备，下载免费Kindle阅读软件，即可在您的手机、电脑及平板电脑上畅享阅读。
-
iPhone/iPad/Mac
-
Android手机或平板电脑
请输入您的手机号码，获取Kindle阅读软件的下载链接。
此商品在美国亚马逊上最有用的商品评论
美国亚马逊：
19 条评论
Jordi Lluís Viñas
A useful framework
2019年10月28日 -
已在美国亚马逊上发表已确认购买
Tom
Three Stars
2014年11月27日 -
已在美国亚马逊上发表已确认购买
Marilyn Blocker D/B/A Innovation Outcomes
Braden's book is a MUST READ!
2011年3月4日 -
已在美国亚马逊上发表已确认购买
Andrew C. Marshall
Is it hot in here? Stoking Your Innovation Bonfire is an eminently useful guide to innovation best practices
2010年10月15日 -
已在美国亚马逊上发表已确认购买
Duke Ngcobo
My Innovation Unleashed
2013年6月13日 -
已在美国亚马逊上发表已确认购买
