美国亚马逊： 291 条评论
I also did not enjoy the tone of the narrator throughout the book - ...
2015年6月6日 - 已在美国亚马逊上发表
As many others have already mentioned, this book is light on content and heavy on self-promotion. I also did not enjoy the tone of the narrator throughout the book - this is personal taste, but his reading felt a bit too dramatic and at times the tone appeared smug which further accentuated the self-promotion aspect of this book. Was it an interesting read overall? Yes. Would I buy this book for a friend? Probably not.
2016年11月23日 - 已在美国亚马逊上发表
It does, in a way, advertise other companies like some comments have said but the book in itself is attention grabbing. He talks about the experiments and the results and how companies try to market to the consumer in a variety of ways. It is interesting because it offers a new perspective on how you are being manipulated as a consumer. Do not expect this book to teach you how to run a business or to give you an in depth analysis of what each company does and what each product/ad attempts to do to you. If you want thorough analysis to teach you every trick there is, I suggest for you to search a new book. If you want some overall knowledge and idea this is the book!
2018年7月13日 - 已在美国亚马逊上发表
Given, I'm only 2 chapters and the foreword in, but not loving it. It's more focused on brain science, and says what we know -- without an MRI -- that consumers can be irrational. So far, lots of self-love / bragging from the author - this is how much of an expert I am, this is how much companies want me to consult for them, I'm basically a stud - Have yet to get some practical insights that I can apply in what I do. I've put aside for the next book I need to finish in the next 2 weeks. I may return to it if I have time, but if it doesn't improve, this rating won't either.