- 出版社: FT Press; 1 (2013年1月24日)
- 丛书名: Financial Times Series
- 平装: 99999页
- 语种： 英语
- ISBN: 0273775081
- 条形码: 8601404277474
- 商品尺寸: 15.5 x 1.8 x 23.1 cm
- 商品重量: 476 g
- ASIN: 0273775081
- 用户评分: 分享我的评价
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- 第89位 - 图书 > 进口原版书 > Business & Money（商业与财富） > Industries & Professions（产业与行业） > Customer Service
- 第197位 - 图书 > 进口原版书 > Business & Money（商业与财富） > Marketing & Sales（市场与销售） > Sales & Selling
- 第413位 - 图书 > 进口原版书 > Business & Money（商业与财富） > Marketing & Sales（市场与销售） > Marketing
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The Ten Principles Behind Great Customer Experiences (英语) 平装 – 2013年1月24日
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"Many of the business manuals or books that cross our desk here at The Entrepreneurs are dry, aspirational, self-help texts devoid of any intellectual spice. Some business themed books however buck the trend. Glance at its title and Matt Watkinson's business tome seems innocuous enough, "The Ten Principles Behind Great Customer Experiences." But crack open the spine, and the prose reveals a cerebral and often original approach to design, customer service and management. He references playwrights, directors and philosophers, and makes their theories applicable to the world of customer experiences."
Sophie Grove, Business Editor, Monocle
"Businesses and governments are obsessed with setting metrics. These are almost always numerical representations of some objective reality. And that's where the problem lies. First of all because such metrics can almost always be gamed. But also because they often translate badly into subjective experience. Finally here is a book which tackles this problem and has simple, practical principles for solving it. It is part of a whole movement in social science and marketing which leads me to believe - and indeed to hope - that the next revolution will be not technological but psychological."
Rory Sutherland, Vice-Chairman of Ogilvy UK & TED Speaker
作者简介
Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .
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此商品在美国亚马逊上最有用的商品评论
美国亚马逊：
27 条评论
Christophe Dhaisne
Hands on & GPRS guidance on how to get traction from customer experience efforts.
2013年12月6日 -
已在美国亚马逊上发表
已确认购买
9 个人发现此评论有用.
Brittany
Well-organized, quick read
2017年5月23日 -
已在美国亚马逊上发表
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2 个人发现此评论有用.
Andrei Evtimov
Precise summary on the basic elements of the Great Customer Experiece
2016年11月29日 -
已在美国亚马逊上发表
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1 个人发现此评论有用.
Edie and Doug Dafoe
Great book!!!
2016年5月26日 -
已在美国亚马逊上发表
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1 个人发现此评论有用.
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