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Hooked: How to Build Habit-Forming Products 精装

英语版本

6 评论

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Kindle电子书

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¥101.92

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123

语言

英语
出版社

Portfolio Penguin
尺寸

13.8 x 2.6 x 20.4 cm
ISBN-10

0241184835
ISBN-13

978-0241184837
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基本信息

语言 ‏ : ‎ 英语
ISBN ‏ : ‎ 0241184835
品牌 ‏ : ‎ Portfolio Penguin
尺寸 ‏ : ‎ 13.8 x 2.6 x 20.4 cm

用户评分:
6 评论

买家评论

4.2星，共 5 星

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城市里的狗狗

观点很不错，写作差了一点儿

2015年6月3日

已确认购买

本书的观点很不错，讲解了用户沉迷于产品的系统化过程。观点值5分。

但是，举例方面社交软件的比重太大了，并且作者写作比较差；负1分。

6 个人发现此评论有用

2017年7月21日

已确认购买

比kindle阅读体验好，书的内容不错，结构缜密，不过长句子太多，着实花了些时间才看完。图片也很清晰。这是一位老师推荐的书

1 个人发现此评论有用

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此商品在美国亚马逊上最有用的商品评论

美国亚马逊： 1,234 条评论

stonebeast

Wish I would have read this sooner! Is a great read

2022年12月3日 - 已在美国亚马逊上发表

已确认购买

I first read the indistractable to help myself become more focused as I built a startup, and then I read this book. Both are great in their regards, though Hooked is much better as a business book than a self-help book.

This works best when you are designing a product or have one and are ready to make enhancements/changes.
I believe that once you read this book, you can see from his examples and current standards in your own life how the Hooked model is working (or not working) to even better inform you. Remember to ensure you are not a dealer but a facilitator when building your products.

Companies may not come out and say it, but many are following this model or a slight variation of it. (at least the successful ones)

2 个人发现此评论有用

Ed Barton

Product Manager Must Read

2022年12月26日 - 已在美国亚马逊上发表

已确认购买

As the Information Age continues to unfold and evolve, a few pioneers have effectively captured the intersection of customer psychology and technology. This book is a good overview of how those two elements interact to create a long term customer and product advocate.

1 个人发现此评论有用

Farook

Very satisfied

2023年1月18日 - 已在美国亚马逊上发表

已确认购买

Very happy with order, the notification, the delivery and the condition of the book - thank you!

Miha

How to make products with a happy ending

2013年12月30日 - 已在美国亚马逊上发表

已确认购买

When I downloaded the book, the I recalled this quote from Nir Eyal blog, Nir and Far::

"A funny thing happens when you lie to people: they tend to believe. Why shouldn't they? They lie to themselves all the time. Our minds are wired to respond in predictable ways-among them is perceiving the world the way we want to see it, not necessarily the way it is."

Does this book lie? Well Nir gives us facts. He describes the way we reach user hearts and brains, in the same way perhaps Bob Dylan music hooks you on.. What is a Habit? ("automatic behavors triggered by situational cues..things we do with little or no conscious thought"). A habit-forming company, says Nir, links its services to the users' daily routines and emotions.

Nir Eyal teamed with Dr. Baba Shiv to design and teach a course at Stanford Business School, on the science of influencing human behavior. This is how the Hook model was created. It is well described right at the beginning, and each step is analyzed thoroughly in subsequent chapters. Nir dedicated also an entire chapter (#6) to discuss the morality of manipulation. The irresponsible use of habits create bad habits that may degenerate.

This is not the reason the Hooked model in product management was created.

What is CLTV? It stands for customer lifetime value. This is the ammount of money made from "a customer, before she switches to a competitor, or dies". User habits then,, increase the CLTV.

Nir quotes a paper by John Gourville from Harvard Business School "Many innovations fail because consumers irrationally overvalue the old, while companies irrationaly overvsluer the new"

Kindle has this feature that one can see how many people highlighted a paragraph. This quote had 26 highliters in 72 hours. It says why, for new entrants, they can't just do better, they must be nine times better.. Why is this? Because old habits die hard.

Even if "the benefits of using a new product are clear and substantial", if the use of this products require a high degree of behavior change, they are doomed to fail.

To me this is clearest and most lucid explanation on why the attitude "we want to be the best of class" by challenging an existing market leader, aka a "me-too" application fail 98% of the time. It is also why, writes Nir, users did not leave Google to move to Bing in significant numbers.

Nir goes over the Fogg Behavior Model, one of the most lucid model on how to remove obstacles that stand in the way of users adopt a product. The technology to achieve these results are based on the teachings of The Stanford Persuasive Technology Lab which "creates insight into how computing products ... can be designed to change what people believe and what they do."

After at length descriptions of each element of the Hooked habit builduing model, Chapter 6, What are you going to do with all this?" is a must read. Before I wrote this review, I watched the movie "Silver Linings Playbook" where a character named Pat threw away all books that did not have a happy ending (like Hemingway's "A Farewell to Arms")

This is why Holywood's movies reach our hearts. We have enough strugles and tensions in our real life. We buy a habit forming product, because we like it. We like the iPods and Androids. We like FB and Google. The book by Nir Eyal teaches us, the product creators, how to make a product with a happy ending for everyone, Thus we elevate the quality of our lives.

10 个人发现此评论有用

ACEofBASEFan

Used like new

2023年3月8日 - 已在美国亚马逊上发表

已确认购买

Amazing book content is A+, seller SF Goodwill stated used like new but came dirty and bent dust jacket. At least funds go to a good cause...

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