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Designing for Growth: A Design Thinking Tool Kit for Managers (英语) 精装 – 2011年6月21日

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基本信息

  • 出版社: Columbia University Press (2011年6月21日)
  • 丛书名: Columbia Business School Publishing
  • 精装: 248页
  • 语种: 英语
  • ISBN: 0231158386
  • 条形码: 9780231158381
  • 商品尺寸: 22.1 x 2.3 x 21.6 cm
  • 商品重量: 726 g
  • ASIN: 0231158386
  • 用户评分: 分享我的评价
  • 亚马逊热销商品排名: 图书商品里排第66,202名 (查看图书商品销售排行榜)
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商品描述

媒体推荐

This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well. 800-CEO-Read [This] book is rich with information on each tool, taking you through the elements clearly and crisply. If design thinking intrigues you, this would be a good place to start. -- Harvey Schachter Globe & Mail Anyone wishing to get up to speed on design thinking by actually test-driving the methodology on their own will find great value in this tutorial-in-a-book -- Matthew May AMEX OPEN Forum A fine survey of a hot business trend... Highly recommended. The Midwest Book Review

作者简介

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.


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此商品在美国亚马逊上最有用的商品评论

美国亚马逊: 4.3 颗星,最多 5 颗星 54 条评论
F. Ferreres
5.0 颗星,最多 5 颗星A 3-star book scoring 5: indispensable - with caveats
2016年12月11日 - 已在美国亚马逊上发表
已确认购买
18 个人发现此评论有用.
Siler
5.0 颗星,最多 5 颗星Excellent applied treatment of design thinking
2018年7月28日 - 已在美国亚马逊上发表
已确认购买
Brendan
5.0 颗星,最多 5 颗星Great primer on design thinking
2018年6月1日 - 已在美国亚马逊上发表
已确认购买
1 个人发现此评论有用.
Lalo Duron
4.0 颗星,最多 5 颗星This book is a good beginner's tool to understand how to "design think"
2017年9月21日 - 已在美国亚马逊上发表
已确认购买
Brian
5.0 颗星,最多 5 颗星Great Book to Help A Finance-Oriented Person Think More Creatively
2014年2月12日 - 已在美国亚马逊上发表
已确认购买
3 个人发现此评论有用.