- 出版社: HarperOne (2012年4月17日)
- 精装: 224页
- 语种： 英语
- ISBN: 0062020706
- 条形码: 9780062020703
- 商品尺寸: 15.2 x 1.8 x 22.9 cm
- 商品重量: 399 g
- 品牌: HarperOne
- ASIN: 0062020706
- 用户评分: 1 条商品评论
- 亚马逊热销商品排名: 图书商品里排第546,179名 (查看图书商品销售排行榜)
inGenius: A Crash Course on Creativity (英语) 精装 – 2012年4月17日
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” (Ori Brafman, coauthor of Sway and Click)
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” (Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations)
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” (Steve Blank, entreprenuer and author of The Startup Owners Manual)
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. (Nancy Duarte, CEO and author of Resonate)
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. (Guy Kawasaki, author of Enchantment and former chief evangelist of Apple)
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (Tom Kelley, author of The Art of Innovation)
“Few people have done as much to champion innovative thinking as Tina Seelig.” (David Kelley, Founder IDEO)
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule)
“Tina is the most inspirational creativity voice I know.” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin)
“Seelig is a sharp observer and a gentle and thoughtful writer.” (Miami Herald)
Tina Seelig earned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford's School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author of What I Wish I Knew When I Was 20 and inGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Follow her on Twitter at @tseelig.
I found her writing in this book so uniquely valuable for two major reasons:
Focus on creativity: In my own formal and self education, there has been a supreme lack of focus on creativity and imagination. Creativity is a tough metric to quantity and measure, and I'm afraid that most educators (and business managers - myself included) shy away from it for that exact reason! Once grading begins, assignments are tailored to become easily grade-able, via multiple choice tests and the memorization and regurgitation of facts, and our "creative muscle" atrophies. In the workplace, and in plenty of business writing, the major focus is on improving employee productivity on linear tasks. The last creative assignment I was assigned in a classroom was in the 5th grade (and I made one heck of a solar system project!), and I have never once been asked to come up with creative solutions in a workplace! This book has given me the tools (via Tina's techniques on leading brainstorming sessions specifically) to use to really change the attitude and culture of my own office to focus again on creativity, imagination, and innovation, like we all used so naturally when we were children!
Focus on workspace design: Tina has opened up my eyes to a key element of the "Innovation Engine" that had never occurred to me as important before: creating a workplace habitat to foster imagination! It is so obviously important, and yet it seems to be so widely overlooked! I am ashamed to admit that I have completely overlooked this element before, and It is something I know needs to change in my own office if I want to see better results and creative collaboration.
If you want to give your coworkers and employees the tools they need to begin creating new solutions - as opposed to the typical goal of getting them to just move faster - then this is the book you need to read!
I love how the book takes a very different look as to the traditional thoughts of failure. As a seasoned serial entrepreneur, having these thoughts and lessons conveyed to me as a young man would have been very useful and encouraging.
Tina Seelig has done a great job of making inGenius a quick and easy read, yet packed with useful insights. I read the book twice in the first few days, and will read it again soon. Like a good old classic movie - easy and fun to get through, and you pick up a little something new each time.
inGenius is an excellent-read for all entrepreneurs, and a must-read for all educators!
Founder and Chairman of the Board, Banks of Wisconsin
President, Pennies From Heaven, an angel investment network
I wanted to better understand "design thinking" and how I could apply it to my every day life and work. Fortunately, Tina Seelig has written a fantastic book which explains much of this type of thinking in a fascinating and entertaining way.
I first learned about Tina Seelig's book when I took her online course, "A Crash Course on Creativity" offered by the Stanford Venture Lab.
I absolutely loved "InGenius" because I was able to implement so many of the ideas about creativity into my life and could see the actual changes.
For me, the emphasis and information on how to "question and shift your frame of reference" was life changing. I now consistently reframe the question because, as Tina Seelig points out, once you frame the question properly you truly understand how to solve a problem and get to the heart of the issue.
I highly recommend this book to anyone who has an interest in making creativity a bigger part of their life. It's also worth reading for the simple reason of adding more fun to your life.