- 出版社: Basic Books; 4 (2001年10月30日)
- 外文书名: PBA: 概念大拍卖
- 平装: 240页
- 语种： 英语
- ISBN: 0738205370
- 条形码: 9780738205373
- 商品尺寸: 1.9 x 14.6 x 23.5 cm
- 商品重量: 295 g
- 品牌: Basic Books
- ASIN: 0738205370
- 用户评分: 2 条商品评论
- 亚马逊热销商品排名: 图书商品里排第530,538名 (查看图书商品销售排行榜)
Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition (英语) 平装 – 2001年10月30日
James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.
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I cringe inside when people want and push for systematic and methodical ways to solve problems. It's almost a religon to some that the pretense of an imagined rigor akin to mathematical proof will always lead them to "correct" answers. It's not that those methods are wrong but they're quite incomplete and tend to only reinforce the mental blocks you already have.
If you want to unconfine your thinking and leverage the power of both halves of your brain, then put this book in your cart, buy it, and read it.