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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (英语) 精装 – 2010年9月21日

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基本信息

  • 出版社: JOHN WILEY & SONS INC; 1 (2010年9月21日)
  • 外文书名: 视频营销
  • 丛书名: New Rules Social Media Series
  • 精装: 304页
  • 语种: 英语
  • ISBN: 0470598883
  • 条形码: 9780470598887
  • 商品尺寸: 16 x 2.4 x 23.6 cm
  • 商品重量: 476 g
  • ASIN: 0470598883
  • 用户评分: 平均2.0 星 1 条商品评论
  • 亚马逊热销商品排名: 图书商品里排第1,881,784名 (查看图书商品销售排行榜)
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Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. "Beyond Viral" gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by "Beyond Viral."

作者简介

KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.

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版本: 精装 已确认购买
书好旧啊!感觉放了好久
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此商品在美国亚马逊上最有用的商品评论 (beta) (可能包括"Early Reviewer Rewards Program"的评论)

美国亚马逊: 平均4.3 星 28 条评论
平均4.0 星 Kevin "Nalts" Nalty delivers an, at the time, apt and thorough look at viral video marketing 2016年8月30日
评论者 Matt Walker - 已在美国亚马逊上发表
版本: 精装 已确认购买
Kevin "Nalts" Nalty was a expert of YouTube before it was believed someone could profess expertise in YouTube. I remember watching his videos as a budding online videomaker myself. "Whoa! This guy has 500,000 views!" At the time, in around 2006, that was amazingly impressive. Since then, of course, YouTube "celebrities" have gone on to earn more than a million views in less than 12 hours, but at the height of his game, Nalts really WAS the "Viral Video Genius." His insights to the marketplace of internet video are extremely useful, applicable, and challenging. However, don't pick up "Beyond Viral" expecting a book that will tell you how to make it big on YouTube, or how to even make a viral video (or a video at all, in fact). This book is more of a marketing, business application how-to than any of those things. It assumes, one, you know how to make videos (or have a team/department that know how to), and two, that you are searching for some financial benefit/gain/profit from online video. In that sense, when I first picked up this book at age 17, hoping to figure out how to accumulate millions of views, or how to get web celebrities to share my creations, I was disappointed. Now, though, about six years later, I've re-read and re-read this book over the years and have learned a ton about marketing and the subject of viral video, and even business subjects like demographics, targeted ads, and more. I'd definitely recommend this book for ANY business owner looking to branch out into the exponentially expanding horizon of online video. Who knows, it could just make you a "genius" too.
7/7 人认为此评论有用
平均5.0 星 Video Marketing Bootcamp 2011年4月22日
评论者 DaveG - 已在美国亚马逊上发表
版本: 精装 已确认购买
Shows you the money. If you want to understand the BUSINESS of YouTube, then get this book. As the owner of an upstart, local video production firm, I found this book to be just what I needed; I could see that producing videos for SMBs wasn't going to mean early retirement. This book has helped me shape where I am headed now based on a good dose of money reality and what is working for other people.

In essence, it's video marketing boot camp with heavy emphasis on how YouTube partners are succeeding.

The book covers money, branding, tactics, strategies, and the author's own personal experiences. It's a fun read. It covers how online video is being used by amateur content producers to build a following and how established brands and their agencies are either "getting it" or blowing it.

Thoroughly enjoyed it.
2/3 人认为此评论有用
平均3.0 星 Not Quite 2013年8月26日
评论者 Cinquain - 已在美国亚马逊上发表
版本: Kindle电子书 已确认购买
Truthfully, this book deserves about 2.5 stars, but since Amazon hasn't yet allowed that featured, I settle on giving it three. Now I have certainly read much worse materials, however, considering the price of this book, not much value is given to the reader. This book certainly does not help much when it comes to giving you insights on how to create better videos and attract customers. Instead, you mostly get the following recommendation: "Use us webstars to promote your brand". While this recommendation might certainly be valid, that advice is definitely not worth the price I paid for this book. This book is much more valuable on a business perspective than as a tool to help you create superior videos and attract customers. The author speaks as a businessman and marketer, not as a creator and innovator. I also found his chapter covering interviews of webstars quite ridiculous... No offense but I don't really care about how webstars have made their local fame nor how they feel about it. I purchased this book with the goal of acquiring an education, not out of curiosity about the lives of others. I find the concept of "Youtube Stars" quite dubious as well. For an example, I am heavily involved in the world of technology and finance. Each of these niche (tech and finance) have their respective local stars. If I begun dropping names of famous investors or scientist, I am sure that would turn many people off if I don't consider the crowd. The frequent stress of the importance of webstars throughout the book becomes quite annoying. In conclusion, I felt that this book serves as a business strategy guide for online video marketing, not as an aid in creating superior videos. Some of his insights are good but nothing worth the price tag that comes with this book. As far a the writing quality, the author does fairly well. The reading is not dull nor academic, so definitely a plus on that side. I also found the author a bit humble considering his accomplishment so that was definitely a plus. This book is ok but it could have been much better. The author should consider a revision so that he can include more value into the book to back its steep price. I have read so many cheaper books that gave me a much stronger punch in substance and valuable information. I also recommend a change in title. I assume the author created the title from a marketing viewpoint, which in turn, makes the title a bit deceiving.
平均5.0 星 Nalts is Amazing 2011年6月30日
评论者 Brooke Johnson - 已在美国亚马逊上发表
版本: 精装 已确认购买
What can I say, Nalts is incredible. He has so much insight into the world of Youtube and viral video, and he packs it all into this book. More importantly, however, as the book title suggests, he doesn't just give you instructions on how to create a viral video. Instead, he talks more generally about marketing and social media, and how as a marketer you have to adapt to how constantly the game changes.
平均1.0 星 Don't Waste Your Time. 2015年8月11日
评论者 Michael A Cilano - 已在美国亚马逊上发表
版本: 精装 已确认购买
Waste of time. Way outdated.