- 出版社: JOHN WILEY & SONS INC; 1 (2010年9月21日)
- 外文书名: 视频营销
- 丛书名: New Rules Social Media Series
- 精装: 304页
- 语种： 英语
- ISBN: 0470598883
- 条形码: 9780470598887
- 商品尺寸: 16 x 2.4 x 23.6 cm
- 商品重量: 476 g
- ASIN: 0470598883
- 用户评分: 1 条商品评论
- 亚马逊热销商品排名: 图书商品里排第2,056,247名 (查看图书商品销售排行榜)
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (英语) 精装 – 2010年9月21日
Promote your product using the most visceral form of social media-online video
Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. "Beyond Viral" gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by "Beyond Viral."
KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.
In essence, it's video marketing boot camp with heavy emphasis on how YouTube partners are succeeding.
The book covers money, branding, tactics, strategies, and the author's own personal experiences. It's a fun read. It covers how online video is being used by amateur content producers to build a following and how established brands and their agencies are either "getting it" or blowing it.
Thoroughly enjoyed it.