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Trend-Driven Innovation: Beat Accelerating Customer Expectations (英语) 平装 – 2015年10月5日

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基本信息

  • 出版社: Wiley; 1 (2015年10月5日)
  • 平装: 368页
  • 语种: 英语
  • ISBN: 1119076315
  • 条形码: 9781119076315
  • 商品尺寸: 19.3 x 2 x 20.1 cm
  • ASIN: 1119076315
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商品描述

目录

1 WHY NOW

Welcome to the Expectation Economy

The Expectation Economy 06

Why your customers are (almost) impossible to please

2 SCAN

The Overwhelm Is the Opportunity

Trends 101 44

Where to start with consumer trends

Watch Businesses First, Customers Second 60

The counterintuitive secret to customer centricity

Trends in the Wild 86

Four trends and how we identified them

Building a Trend Framework 98

Why you need one; how to build it; sharing ours

3 FOCUS

What to Run With, When, and How

Post-Demographic Consumerism 120

A license to focus on surprising things

Evaluating Trends for Opportunity 144

Drill deeper into the opportunities offered to you by any trend

The Consumer Trend Radar 172

Prioritize and visualize application of the trends you’ll run with

4 GENERATE

Turn Insights into Ideas

The Consumer Trend Canvas 200

A simple tool for generating compelling, trend-driven innovation ideas

The Consumer Trend Canvas in Action 224

Practical examples to learn from

Trend-Driven Ideation Sessions 244

Run workshops that deliver winning ideas

5 EXECUTE

Realize Your Ideas, or Realize They Are Useless

The First Yards 264

Make those first steps count

6 CULTURE

Unlock an Opportunity Machine

Your Trend Department 286

Get your colleagues to see around corners

Trend-Driven Ecosystems 306

Tap into and harness external networks, too

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此商品在美国亚马逊上最有用的商品评论 (beta)

美国亚马逊: 平均4.8 星 19 条评论
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平均5.0 星 The rare book filled with insights on trends from the team that does it best. 2015年11月8日
评论者 Rohit Bhargava - Author | Speaker | Nice Guy - 已在美国亚马逊上发表
版本: 平装 已确认购买
As a self described "trend curator" and an author of a book on how to predict the future myself, I spend a lot of time looking at the processes and methods used by all kinds of trend forecasters and futurists. The work of the team at trendwatching.com is at the top of my list for insanely useful insights about the future.

Now for the first time, you can take a fascinating inside look into their process and a candid exploration of the principles they use to produce some of the most consistently valuable trend research published today. The book explores themes of curation, naming trends, megatrends shaping our world today and how trends become actionable for any organization.

I have been a fan of the research from trendwatching.com for many years - both for its level of insight and the visually beautiful way in which they are presented each month through their monthly briefings. This book takes that inspiration and builds it into a fun and engaging visual primer on how and why trends really matter ... and what it takes to use them to help you and your organization win the future. An enjoyable read and highly recommended!
平均5.0 星 Clear and straight-forward about the way to innovate based on trends 2016年6月11日
评论者 Helen Rozanova - 已在美国亚马逊上发表
版本: Kindle电子书 已确认购买
In November 2014 I was lucky to attend a workshop on trends by David and Delia in Milan (ICSC conference). It was clear then that the approach of spotting trends and delivering innovative ideas is of high importance not only to shopping centre industry but to everyone who wants to be successful with their customers. This book is clear explanation of how one can start working towards this. It will definitely be one of the main resources in my work and often recommended to clients and colleagues.
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平均5.0 星 Five Stars 2016年3月7日
评论者 Evadne Giannini - 已在美国亚马逊上发表
版本: 平装 已确认购买
Excellent book and very well laid out. The sections are comprehensive and information is accessible. Thank you
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平均5.0 星 It's a perfect add-on! 2016年10月29日
评论者 Amazon Customer - 已在美国亚马逊上发表
版本: 平装 已确认购买
I just love it! It's an amazing book that enriches my Creative Problem Solving skills for Product Strategy and Innovation.
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平均5.0 星 Worth the read. Gives helpful insight into how and ... 2016年3月23日
评论者 anonomous486 - 已在美国亚马逊上发表
版本: 平装 已确认购买
Worth the read. Gives helpful insight into how and what to consider while contemplating/developing new products or ideas. That's followed up with "templates/maps" as helpful tools.