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Value Proposition Design: How to Create Products and Services Customers Want (英语) 平装 – 2015年2月18日

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基本信息

  • 出版社: Wiley; 1 (2014年10月20日)
  • 丛书名: Strategyzer
  • 平装: 320页
  • 语种: 英语
  • ISBN: 1118968050
  • 条形码: 8601410712150
  • 商品尺寸: 23.9 x 2 x 18.8 cm
  • ASIN: 1118968050
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商品描述

作者简介

The authors of “Value Proposition Design” are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations.

The team behind “Value Proposition Design” is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos.

Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer. 

Alex Osterwalder Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.

Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences. 

Greg Bernarda Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.

Alan Smith Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith.

Trish Papadakos Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.

目录

1. Canvas

1.1 Customer Profile 10

1.2 Value Map 26

1.3 fit 40

2. Design

2.1 Prototyping Possibilities 74

2.2 Starting Points 86

2.3 understanding Customers 104

2.4 Making Choices 120

2.5 finding the Right Business Model 142

2.6 Designing in Established organizations 158

3. Test

3.1 What to Test 188

3.2 Testing Step-by-Step 196

3.3 Experiment library 214

3.4 Bringing it All Together 238

4. Evolve

Create Alignment 260

Measure & Monitor 262

improve Relentlessly 264

Reinvent Yourself Constantly 266

Taobao: Reinventing (E-)Commerce 268

Glossary 276

Core Team 278

Prereaders 279

Bios 280

index 282


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商品评论

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此商品在美国亚马逊上最有用的商品评论 (beta)

美国亚马逊: 平均4.4 星 164 条评论
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平均5.0 星 Could have been six stars 2015年8月6日
评论者 Mark Lamb - 已在美国亚马逊上发表
版本: 平装 已确认购买
I got so much practical help from this book! I work for a non-profit and came away with dozens of practical applications, so I think this could be used for almost any industry. It could have gotten six stars, if that were possible, but some of the reading appears to assume that you've read the companion book. Also, some of the concepts seem to assume a certain level of understanding that I didn't have. I think part of the problem is that the book isn't completely linear and there were times when I wasn't sure what part of the process they were talking about. Despite some drawbacks, I highly recommend this book for those who are interested in a practical tool for designing products.
3/3 人认为此评论有用
平均2.0 星 The First Book Was Better 2016年3月7日
评论者 Russell Palmiter - 已在美国亚马逊上发表
版本: 平装 已确认购买
Really not enjoying how this book is tied to their online tools, which have not impressed me so far. I'd rather not be clicking into their website all the time. I enjoyed Business Model Generation a lot more. I feel like this book is not meant to educate me, but rather serves as some sort of customer prospecting tool for the author. Maybe it's just cause I don't want to create an account on some website to get the maximum value out of my book. Idon't know. I'm not finished. Maybe it'll get better, but based on what I've read so far I'd pass on this one.
2/2 人认为此评论有用
平均5.0 星 A brilliant cookbook for business model designers and value creators 2015年3月27日
评论者 Christian Nielsen - 已在美国亚马逊上发表
版本: 平装 已确认购买
Jan Kyhnau and I have reviewed Value Proposition Design by Osterwalder and his team for the Journal of Business Models. Check it out here: [...]
VPD is a brilliant cookbook for business model designers and value creators. If you are looking for a no-nonsense how-to-do book that helps you identify and understand customer segments and enables you to design razor-sharp value propositions which ensure the success of your business model, this is definitely a book for you.