- 出版社: Wiley; 1 (2014年7月21日)
- 精装: 304页
- 语种： 英语
- ISBN: 111887885X
- 条形码: 9781118878859
- 商品尺寸: 16 x 2.8 x 22.6 cm
- ASIN: 111887885X
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- 亚马逊热销商品排名: 图书商品里排第1,850,911名 (查看图书商品销售排行榜)
The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash (英语) 精装 – 2014年7月21日
there s inspiration aplenty for entrepreneurs looking to do things their own way. (Elite Business, August 2014) Mullins is a good corporate storyteller, which is what makes this book an engaging read. (Financial Times, August 2014) A truly different, but comprehensive way of looking at the issue of funding, this book will set the idea juices flowing. (Talk Business, September 2014) No matter what sort of business you re actually contemplating starting, this is a book you want to read. (Entrepreneur Middle East, September 2014) ..a great book that any aspiring entrepreneur should read. What is says is such good common sense that it s amazing it took so long to be written. (The Telegraph, December 2014)
JOHN MULLINS, PhD, an associate professor of management practice at London Business School, is one of the world’s most authoritative and best-known voices on the creation, financing, and growth of entrepreneurial ventures. A veteran of three such ventures, including one he took public, his previous books are the go-to sources on the assessment of entrepreneurial opportunities (The New Business Road Test) and on the creation of breakthrough business models (the widely acclaimed Getting to Plan B, with Randy Komisar). John is a frequent speaker to communities of entrepreneurs and their teams, CEOs of fast-growing companies, and investors therein.
Too many business books focus on a topic or a theme and then act as it if always works for everyone. John Mullins tells both sides of the story, and does a good job putting it in context.
My only quibble (and it's a small one) is that he sees customer funding as a prelude to raising equity investment and dismisses bootstrapping as a method for only small companies. In my experience, some companies go that route, but many more use customer funding as bootstrapping and don't always stay small, but go on to create considerable wealth.
Regardless of the next phase of growth, the details of these 5 models and when they work is a great thing for all entrepreneurs to know.