Secrets of Power Negotiating, 15th Anniversary Edition: Inside Secrets from a Master Negotiator [平装]

《优势谈判》讲述的是丰富而经典的谈判大师手记，真实而有影响力的案例剖析。王牌谈判大师罗杰•道森通过独创的优势谈判技巧，教会你如何在谈判桌前取胜，更教会你如何在谈判结束后让对手感觉到是他赢得了这场谈判，而不是他吃亏了。无论你的谈判对手是房地产经纪人、汽车销售商、保险经纪人，还是家人、朋友、生意伙伴、上司，你都能通过优势谈判技巧成功地赢得谈判，并且赢得他们的好感。你手上的这本书是由国际首席商业谈判大师罗杰．道森集30年的成功谈判经验著述而成，书中有详细的指导、生动而真实的案例、权威的大师手记和实用的建议，为你提供走上富足人生的优势指南。

Secrets of Power Persuasion for Salespeople, now available in paperback as well as hardcover, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques you can use immediately to achieve the power and influence over buyers you desire. This book helps you master the art of persuasion, in turn helping your sales and profits grow. Divided into four sections covering essential topics such as: • Playing the Persuasion Game: the 8 magic keys that control buyers; the 15 ways to make buyers believe you; how to make people decide quickly with the pressure of time; the 8 verbal persuasion ploys to control the buyer. • Analyzing Any Buyer: how to distinguish "matchers" from "mismatchers;" what motivates buyers; and how they decide what they want. • Becoming a Power Persuader: how to develop charisma and the 12 ways to project charisma to everyone you meet; the secrets to remembering names and faces; easy ways to use humor as a way to persuade buyers. • Mastering Persuasion Techniques: the 8 ways to persuade an angry buyer; how to build credibility; the 8 reasons why buyers sometimes won't open up.

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优势谈判

《优势谈判》全球销量超过1000万册，美国前总统克林顿、《福布斯》鼎力推荐全世界赚钱速度最快的就是谈判，和罗杰•道森一起学谈判就是快速赚钱的开始。国际上最权威的商业谈判课程，连续数周雄踞《纽约时报》畅销书排行榜榜首。全球仅有的28名获颁CSP & CPAE认证的专业人员之一 。