Free: The Past and Future of a Radical Price [平装]

THE NEW YORK TIMES BESTSELLING AUTHOR HERALDS THE FUTURE OF BUSINESS IN FREE.

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates thriving niche markets, allowing products and eager consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. In our twenty- first-century economy, Free is more than a promotional gimmick: It's a business strategy that is essential to a company's successful future.

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免费:商业的未来

MEDIA SAVVY AUTHOR: As editor-in-chief of WIRED, Chris Anderson has been one of America's most sought after commentators on tech trends, appearing widely on major media.

BESTSELLING TRACK: Anderson's last book, THE LONG TAIL, was not only a major bestseller that netted over 150,000 copies, but highly influential, its title now having entered the lexicon, right alongside THE TIPPING POINT.

CONTROVERSIAL TOPIC: FREE will add controversy to the kind of compelling concepts which made THE LONG TAIL a bestseller; presenting a seemingly radical new business template that no one will be able to ignore, especially with Anderson stirring the pot.