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'For customers who want an innovative and fun book on how to create a business model for their life and career'. The Bookseller, 16th December 2012
作者简介
Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his "entrepreneurship for everyone" approach to personal career development.
Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.
Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.
目录
1 Canvas
Learn to use the key tool for describing and analyzing organizational and personal business models.
Chapter 1 Business Model Thinking: Adapting to a Changing World 19
Chapter 2 The Business Model Canvas 25
Chapter 3 The Personal Business Model Canvas 53
2 Reflect
Revisit your life direction and consider how you want to align your personal and career aspirations.
Chapter 4 Who Are You? 81
Chapter 5 Identify Your Career Purpose 133
3 Revise
Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself 161
Chapter 7 Re-Draw Your Personal Business Model 175
4 Act
Learn to make it all happen.
Chapter 8 Calculate Your Business Value 209
Chapter 9 Test Your Model in the Market 223
Chapter 10 What's Next? 243
5 Extras
Read more about the people and resources behind Business Model You.
The Business Model You Community 252
Creator Bios 254
Notes 256
Learn to use the key tool for describing and analyzing organizational and personal business models.
Chapter 1 Business Model Thinking: Adapting to a Changing World 19
Chapter 2 The Business Model Canvas 25
Chapter 3 The Personal Business Model Canvas 53
2 Reflect
Revisit your life direction and consider how you want to align your personal and career aspirations.
Chapter 4 Who Are You? 81
Chapter 5 Identify Your Career Purpose 133
3 Revise
Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself 161
Chapter 7 Re-Draw Your Personal Business Model 175
4 Act
Learn to make it all happen.
Chapter 8 Calculate Your Business Value 209
Chapter 9 Test Your Model in the Market 223
Chapter 10 What's Next? 243
5 Extras
Read more about the people and resources behind Business Model You.
The Business Model You Community 252
Creator Bios 254
Notes 256
