Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [CD]

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.


In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.


Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


· Reconstruct market boundaries


· Focus on the big picture


· Reach beyond existing demand


· Get the strategic sequence right


· Overcome organizational hurdles


· Build execution into strategy

Reviews
1."After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."
　　　　　　　　　　　　　　　　　　　　　　　　　-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.

2."This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."
　　　　　　　　　　　　　　　　　　　　　　　　　-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group

3."I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."
　　　　　　　　　　　　　　　　　　　　　　　　　-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

4."Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."
　　　　　　　　　　　　　　　　　　　　　　　　　-Patrick Snowball, Chief Executive, Norwich Union Insurance