内容简介
A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
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蓝海战略:超越产业竞争、开创全新市场(哈佛商学院系列)
点击链接进入中文版：
蓝海战略:超越产业竞争、开创全新市场(哈佛商学院系列)
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Reviews
1."After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."
-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.
2."This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."
-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group
3."I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."
-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York
4."Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."
-Patrick Snowball, Chief Executive, Norwich Union Insurance
1."After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."
-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.
2."This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."
-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group
3."I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."
-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York
4."Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."
-Patrick Snowball, Chief Executive, Norwich Union Insurance
作者简介
W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and an advisory member for the European Union. Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints. They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them “two of Europe’s brightest business thinkers…Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” They split their time between New York and Fontainebleau, France.
