Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant [精装]

A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.

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蓝海战略:超越产业竞争、开创全新市场(哈佛商学院系列)

Reviews
1."After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."
　　　　　　　　　　　　　　　　　　　　　　　　　-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.

2."This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."
　　　　　　　　　　　　　　　　　　　　　　　　　-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group

3."I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."
　　　　　　　　　　　　　　　　　　　　　　　　　-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

4."Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."
　　　　　　　　　　　　　　　　　　　　　　　　　-Patrick Snowball, Chief Executive, Norwich Union Insurance